The Revenue You Are Not Getting
TRAVHOTECH research shows luxury hotels miss 45-55% of revenue potential by failing to digitally integrate high-margin spa, dining, and wellness offerings with room bookings.
By Mark Fancourt and John Bowen
Opinion Articles
Your rate doesn’t matter. Your ADR has feelings. The market doesn't.
Revenue management expert argues hotels should price based on market willingness to pay rather than internal costs or ego, using probability-weighted demand analysis.
By Fabian Bartnick, Founder, Infinito
Why Labour Cost Pressures Are Outsmarting Hotel Planning - And What Smart Operators Are Doing Differently
Labour costs are rising 7-10% in 2025 while revenues lag behind, forcing hotels to shift from headcount-based planning to strategic workforce optimization models.
By Paritosh Kumar, Senior Vice President - Sales, Unifocus
MBA CREF 2026 Conference Key Takeaways: Debt Markets, Liquidity, and the Evolving Real Estate Cycle
Analysis from MBA CREF conference shows debt markets dominating hospitality finance, with lenders cautious but available for stabilized assets despite higher borrowing costs.
Revenue management has a data addiction problem aka why “more data” often makes worse decisions
The author argues that revenue managers often delay decisions by requesting excessive data analysis when simple indicators would suffice for effective pricing choices.
By Fabian Bartnick, Founder, Infinito
What quantum physics and revenue management have in common
Bartnick draws parallels between quantum physics and revenue management, arguing both require comfort with uncertainty and multiple perspectives rather than seeking single truths.
By Fabian Bartnick, Founder, Infinito
ALIS 2026 Takeaways: A Hotel Investment Landscape Defined by Liquidity, Caution, and a Race for Differentiation
Despite abundant capital availability, hotel deal volume remains low due to compressed cash flows and major capital requirements, though the bid-ask gap has narrowed to 5%.
By Rodney Clough, President - HVS Americas, Denver, HVS
To price, or not to price - that is the question - a lesson from Shakespeare
Hospitality consultant uses Shakespearean metaphors to explore the psychological challenges revenue managers face when making pricing decisions under pressure.
By Fabian Bartnick, Founder, Infinito
FIFA World Cup 2026 hotel prices: Data analysis of the post-draw surge and game day spikes
Hotel prices jumped 14.75% after the World Cup draw, with Guadalajara seeing 385% growth and Vancouver hitting $1,455 peak rates.
By Jonathan Gough, Content Team Lead, Lighthouse
Commercial Agility: The Only Sustainable Advantage in Volatile Markets
For a long time, stability was the goal.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
A year in review...aka. how we survived another year without losing our minds
The article reflects on how revenue management evolved from a functional role to a survival skill, while highlighting the persistent challenge of human alignment over technology.
By Fabian Bartnick, Founder, Infinito
Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026
HVS analysis shows GOP margins declining across all property types as wage inflation and brand standards outpace ADR growth, requiring active asset management to protect profitability in 2026.
By Marcus Lee, Executive Vice President, Development, HVS
Hotel revenue management in uncertain times: Expert Q&A on strategy, forecasting, and market shifts
Two Lighthouse experts share how shorter booking windows and increased rate sensitivity require more agile pricing strategies and data-driven decisions.
By Joe Hanly, Writer and Content Creator, Lighthouse
The “Oh Sh**” moment every Revenue Manager has had
Bartnick argues that moments of uncertainty and doubt are essential to effective revenue management, distinguishing reactive panic from strategic pause.
By Fabian Bartnick, Founder, Infinito
New emerging trend, or a slow market reorganisation?
Analysis explores whether increasing ESG compliance requirements are driving hotel companies to exit public markets, citing recent hospitality sector delistings.
By Melinda Ratkai, Dr. Professor of Hospitality Business, Hotelschool The Hague
The Wallet vs. The Web: How Banks Are Disrupting the Travel Industry
Banks like Capital One are leveraging payment control and AI to challenge traditional travel distribution channels and OTAs.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Revenue Managers were the Original ChatGPT
Bartnick argues revenue managers have always used pattern recognition, data synthesis, and predictive modeling like AI systems do today.
By Fabian Bartnick, Founder, Infinito
Understanding Flow Thru
The guide explains how to calculate and manage flow through metrics to measure how much additional revenue converts to profit across hotel departments.
By David Lund, The Hotel Financial Coach, David Lund
The Naughty vs. The Nice Revenue Manager
Bartnick argues effective revenue managers must balance firm commercial decisions with diplomatic communication to maximize profits while maintaining team relationships.
By Fabian Bartnick, Founder, Infinito
Unlocking Incremental Revenue in Hospitality: October 2025 Cayuga Hospitality Consultants Conference
Industry panel explores practical strategies for hotels to generate additional revenue through retail, video marketing, wellness products, and experiential amenities.
By Mandy Murry and Gary Isenberg