Commercial Agility: The Only Sustainable Advantage in Volatile Markets
For a long time, stability was the goal.
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Opinion Articles
A year in review...aka. how we survived another year without losing our minds
The article reflects on how revenue management evolved from a functional role to a survival skill, while highlighting the persistent challenge of human alignment over technology.
By Fabian Bartnick, Founder, Infinito
Hotel Profitability in Transition: Cost Pressures and Budgeting Priorities for 2026
HVS analysis shows GOP margins declining across all property types as wage inflation and brand standards outpace ADR growth, requiring active asset management to protect profitability in 2026.
By Marcus Lee, Executive Vice President, Development, HVS
Hotel revenue management in uncertain times: Expert Q&A on strategy, forecasting, and market shifts
Two Lighthouse experts share how shorter booking windows and increased rate sensitivity require more agile pricing strategies and data-driven decisions.
By Joe Hanly, Writer and Content Creator, Lighthouse
The “Oh Sh**” moment every Revenue Manager has had
Bartnick argues that moments of uncertainty and doubt are essential to effective revenue management, distinguishing reactive panic from strategic pause.
By Fabian Bartnick, Founder, Infinito
New emerging trend, or a slow market reorganisation?
Analysis explores whether increasing ESG compliance requirements are driving hotel companies to exit public markets, citing recent hospitality sector delistings.
By Melinda Ratkai, Dr. Professor of Hospitality Business, Hotelschool The Hague
The Wallet vs. The Web: How Banks Are Disrupting the Travel Industry
Banks like Capital One are leveraging payment control and AI to challenge traditional travel distribution channels and OTAs.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Revenue Managers were the Original ChatGPT
Bartnick argues revenue managers have always used pattern recognition, data synthesis, and predictive modeling like AI systems do today.
By Fabian Bartnick, Founder, Infinito
Understanding Flow Thru
The guide explains how to calculate and manage flow through metrics to measure how much additional revenue converts to profit across hotel departments.
By David Lund, The Hotel Financial Coach, David Lund
The Naughty vs. The Nice Revenue Manager
Bartnick argues effective revenue managers must balance firm commercial decisions with diplomatic communication to maximize profits while maintaining team relationships.
By Fabian Bartnick, Founder, Infinito
Unlocking Incremental Revenue in Hospitality: October 2025 Cayuga Hospitality Consultants Conference
Industry panel explores practical strategies for hotels to generate additional revenue through retail, video marketing, wellness products, and experiential amenities.
By Mandy Murry and Gary Isenberg
Why is Food Waste Hotel Owners’ Next Big Thing
The whitepaper provides financial modeling templates and case studies showing hotel owners can achieve significant savings, with Constance Hotels saving $2.3M through food waste reduction programs.
Marriott didn't spend $355M to buy 36 small-room hotels
The acquisition gives Marriott a proven urban lifestyle concept with 8,700 rooms and plugs citizenM's design-focused guests into Bonvoy's 260M-member loyalty program.
By Nicolas Vorsteher, Founder & CEO, chatlyn
Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup
Hospitality America outlines a four-pillar revenue strategy targeting 20-45% ADR increases across 16 host cities, with emphasis on rate integrity and spillover market capture.
By Daniel Lock, VP of Commercial Strategy, Hospitality America
One Revenue Manager. Ten Looks. The Revenue Management wardrobe.
Bartnick outlines ten revenue management scenarios and contrasts amateur mistakes with expert strategies for maximizing hotel profitability.
By Fabian Bartnick, Founder, Infinito
CEO Pay in Hospitality 2025
In last year’s study of CEO pay, we explored the ongoing shifts in compensation following the pandemic’s disruptive impact on the hospitality industry. This year, we turn our focus to a period defined by mounting global uncertainty, driven by political transitions, tariffs and worldwide trade deals. Amid this backdrop, reassessing CEO compensation and corresponding performance metrics has been critical.
By Keith Kefgen and Emily Whitmore
How the USALI 12th Revised Edition Enhances Hotel Benchmarking and Drives Hotel Performance
Questions are commonplace in any hotel business. Who hasn't been in a budget meeting or financial review when someone has asked if the food and beverage margins are competitive, or if the spa department should be generating more revenue, or how labor efficiencies compare to other properties of the same size? Transforming these questions into actionable insights is what hotel benchmarking can do—creating concrete, data-backed comparisons.
By Arlene Ramirez, Senior Vice President of Learning, HFTP
Restricted Appraisal vs. Standard Appraisal: Understanding the Differences
Per the Uniform Standards of Professional Appraisal Practice (USPAP), there are two appraisal report formats: the restricted appraisal report and the standard appraisal report. But what’s the difference between these two report types, and how do you choose the right type for you?
By Brian Bisema, Managing Director and Partner of HVS Boston, HVS
Begin With The End In Mind – Creating a Financially Engaged Leadership Team In Your Hotel
Creating a financially engaged leadership team in your hotel is no different from creating a strong guest service culture or a team that has colleague and leader engagement as their mission. What you attend to grows, it’s that simple. What’s different with the finances is you and your focus. The picture you want to create needs to be clear, and you need to have a plan to follow and resources to employ to create financial leadership. It’s no different from guest service or colleague engagement. We would not expect these two disciplines to grow and prosper in our hotel on their own. No, we recognize that these require constant attention and nurturing. The financial leadership in your hotel is exactly the same.
By David Lund, The Hotel Financial Coach, David Lund
Top 10 Hotel Industry Concerns
I spent some time researching what are the main concerns of hotel company leaders. I put the list below, but it is quite familiar: People, talent, and culture top the chart. Finding and keeping good staff has apparently never been harder.
By Martin Soler, Partner, Soler & Associates