Opinion Articles

The CMO vs CFO Budget battle

Recently I was reading some McKinsey and Google studies about “the effectiveness of marketing” and CMO/CEO issues. It’s a recurring boardroom drama: CMOs defending budgets while CFOs quietly (or not-so-quietly) ask for cuts. And it’s almost always followed by the same question: “What’s the ROI of marketing anyway?” (Random note: It would be interesting to put a percentage of all brand ads into the balance sheet as brand equity).

10 Ways the Global Trade Tensions Could Impact You

Since early 2025, the U.S. president has been making good on a campaign promise that many observers expected to be watered down or scrapped. Market players are now left guessing whether the tariffs — which have reached as high as 145% on Chinese imports — represent a firm policy shift or merely a bargaining tool.

Hotel Financial Statements: Best Balance Sheet and P&L Formats for Hotels

What do hotel operations, outstanding guest experience, and long-term success as a hotel business have in common? None of these can be sustained without sound financial management. Understanding the key financial statements is the foundation on which any hotel owner, general manager, or department head can base their strategy. Without it, hoteliers risk missing revenue opportunities and financial red flags.

Running Up That (Inflationary) Hill: Why Hotel Profits Still Lag Behind

At first glance, the hotel industry in the United States seems to be climbing back. Total revenue per available room (TRevPAR), gross operating profit per available room (GOPPAR), and payroll per available room (PayPAR) have all posted year-over-year gains. But peel back the layers, adjust for inflation, and a different picture emerges—one where progress is slower, margins thinner, and true recovery still out of reach.

Smart Spending in 2025 for Greater Cost Effectiveness

Pause for a moment and take in the broader landscape of the hospitality industry. You’ll see that labor challenges, from shortages to rising wages, will remain ongoing issues. While the pandemic significantly reduced the hospitality workforce and dented the industry’s appeal for younger recruits, that’s only part of the picture. Other factors, such as the growing appeal of remote work over on-site roles, shrinking Gen Z workforce numbers, and evolving immigration patterns, are all outside of your control.

7 Daily Revenue Audit Must Do’s

The hotel business is a retail business and in order to stay on top of your business you must fully and completely balance your daily revenues and settlements. Every day we begin anew and every day is a story unto itself when it comes to the revenues and settlements. I may sound like I’m repeating “revenues and settlements,” but it cannot be emphasized enough.