Why Uber Eats cracked down on ghost kitchens – and the lessons hospitality businesses need to learn
Virtual restaurants – brands that operate exclusively on delivery platforms without real-world venues – have proven hugely successful in recent years, offering existing restaurants and takeaways a much-needed opportunity to boost revenue and reach new customers by offering alternative menus from their kitchens. But while the best virtual brands have quickly become fan favourites on platforms like Deliveroo, Just Eats and Uber Eats, the rest may be about to reach the end of the road.