It is somewhat ambitious for an article on hospitality to move beyond the immediate zone of hospitality, but trends outside the industry do impact it, and where conventional wisdom is a bit too solidly in the box, it may not be so good for business. Take for instance, the issue of global warming and pollution hitting the headlines of late. The worldwide focus is on greenhouse gases (CO2), diverting attention from issues such as disposing of petroleum-based plastic trash (that does not break down, whereas soy- and corn-based plastics do); or discovering ways to neutralize radioactive nuclear waste, air pollution, and hundreds of thousands of toxic chemicals in the environment, almost none tested singly let alone in combinations, for their impact on the human body. Just one class of toxins, psychiatric and other pharmaceutical drugs, are already in our drinking water and the food chain, while chemicals exist in almost everything we consume, including most “organic” foods, and most personal-care products in hotels read like a chemical experiment—which factually they are.