Opinion Articles

The First Fifty

A personal reflection on leaving behind a career working for others and building something of your own, illustrated through a chance encounter with a self-made club tax author.

Serving Lunch

A hospitality veteran recounts his early career as a busboy in the Canadian Rockies, tracing how a moment of frustration sparked a decades-long rise to controller and beyond.

The 7% Problem

Only 7% of teams use GenAI in meetings despite 49% individual daily use, and the article maps two citable HBR book case studies directly onto hotel leadership and strategy session formats.

Hospitality’s Superpower in the AI Era

An industry keynote speaker argues that as AI automates routine hospitality tasks, the human capacity for empathy, judgement, and connection becomes more valuable, not less, and offers a practical leadership framework to balance both.

Who Is Tourism For?

The author challenges the industry's growth-at-all-costs mindset, arguing destinations must measure resident benefit alongside visitor volume and establish a transparent social contract for tourism.