Opinion Articles

Hospitality’s Superpower in the AI Era

An industry keynote speaker argues that as AI automates routine hospitality tasks, the human capacity for empathy, judgement, and connection becomes more valuable, not less, and offers a practical leadership framework to balance both.

Who Is Tourism For?

The author challenges the industry's growth-at-all-costs mindset, arguing destinations must measure resident benefit alongside visitor volume and establish a transparent social contract for tourism.