Opinion Articles

HSMAI Century Campaign: Building a Bridge to Our Brightest Future

For close to a century, Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields. Now, as we begin the countdown to our momentous 100-year anniversary in 2027, we’re excited to unveil the Century Campaign for the HSMAI Foundation.

Leadership Bias: how to identify and overcome it

Decision-making under pressure is a core leadership skill needed in life and business. Leadership bias may not be immediately obvious but they are a stumbling block Managers of today must become aware of to succeed. The human brain is very powerful but also comes with its limitations. Indeed, it can’t handle the tremendous amount of data coming in every second… Naturally, to simplify information processing, we take shortcuts which are called heuristic or cognitive biases.

The Importance of Purposeful Leadership in Today’s Labor Climate

It is no secret that we are still facing a labor shortage. However, the hospitality industry isn’t just grappling with a talent shortage, we are dealing with a retention problem. The answer may lie in the way we approach leadership. I brought this topic to the HSMAI Revenue Optimization Advisory Board to discuss purpose-driven leadership in revenue optimization.

Gender Data Gap: Understanding the Bias in Our Data

In today's interconnected world, data is hailed as the backbone of progress and innovation. It shapes decisions, policies, and designs across various fields. However, what if the data we rely on is inherently biased, favoring one gender over another? This is the crux of the issue explored in the groundbreaking book, "Invisible Women: Exposing Data Bias in a World Designed for Men" by Caroline Criado Perez.

Equal opportunities: Insights by the EQUAL-SALARY Foundation

2022 witnessed a historic breakthrough as Banker Stacey Macken, with an illustrious four-year tenure at BNP Paribas in London's bustling financial hub, secured an astonishing £2 million victory against the renowned French bank. The landmark case unveiled deep-seated gender pay discrimination, marking a resounding call for accountability within corporate giants.

Why Should Your Education Institution Invest in Content Marketing?

In today's fiercely competitive higher education landscape, colleges and universities must implement innovative marketing strategies that can efficiently attract and convert potential students. And, with the advent of the digital revolution, there has been a fundamental shift in the way marketing works. No longer is it enough to rely on traditional methods such as generic websites, print ads, brochures, flyers, and info sessions. In education institutions, YOU, therefore, need to embrace digital strategies like content marketing.

Cultivating a happy workplace with wellbeing-focused leadership

As employment trends and workplace technology continue to evolve quickly, it’s hard to predict what future jobs and careers will look like. One thing remains clear: the most valuable asset of every organization will always be its human capital. Recent studies prove that happy workplace and positive human interactions remain the key to success for any organization that employs people, or provides services and/or products for people, no matter what digitalization and AI technology brings.