PII Management & GDPR

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The movement toward high-tech solutions to engage guests has greatly increased in the hospitality industry and has especially accelerated during the global pandemic as hospitality enterprises implemented health safety protocols to address distancing guidelines. As a result, the implementation of property-wide technologies using personal identifiable information (PII) has presented a conundrum to hospitality organizations: how to safely manage this data — to use it for meaningful guest services, while also protecting it from malicious cyber activity.

Now Available for Download: HEBS Digital’s GDPR Whitepaper

At HEBS Digital, we make it our job to keep hoteliers in the know about the latest developments in the industry that could affect their online strategies. The European Union's new privacy law, the General Data Protection Regulation (GDPR), begins on May 25th and will affect hotels across the globe. We've prepared some tools to help you navigate this change.

Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan

By now you've probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we've put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy.