PII Management & GDPR

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The movement toward high-tech solutions to engage guests has greatly increased in the hospitality industry and has especially accelerated during the global pandemic as hospitality enterprises implemented health safety protocols to address distancing guidelines. As a result, the implementation of property-wide technologies using personal identifiable information (PII) has presented a conundrum to hospitality organizations: how to safely manage this data — to use it for meaningful guest services, while also protecting it from malicious cyber activity.

Data protection rules, one year on: Anticipating a second wave - HITEC Europe Preview

HITEC Europe Preview: Over the past year, many of us have been bombarded with emails from companies virtually begging us to allow them to keep our personal details on file. That was due to the introduction of new regulations in Europe which imposed — in theory at least — substantial penalties on any firm breaching the rules. And the penalties were harsh — up to four percent of annual global revenues or 20 million euros, whichever figure is greater.