Supplier News

Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels

Benchmark Global Sales, the powerhouse behind group business for Benchmark Resorts & Hotels, has partnered with Lure Agency to level up sales performance across its independent portfolio with one clear goal: drive more direct group revenue.

Lure Agency
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Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels 5 November 2025Lure AgencySales & Marketing
Benchmark Global Sales and Lure Agency Partner to Accelerate Direct Group Revenue for Independent Hotels
Supplier News

Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales

Lure Agency, a pioneer in hospitality B2B marketing, proudly announces the official launch of its proprietary WINS Method™, a proven sales and marketing framework engineered for today’s decision-maker and tomorrow’s AI-driven buying journey.

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Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales22 October 2025Lure AgencySales & Marketing
Lure Agency Unveils The WINS Method™: A Modern Blueprint for Human-Powered, AI-Loved Hospitality Sales
Hotel General Managers Will Discuss Top Industry Issues at Oct. 29 Event
Press Release

Hotel General Managers Will Discuss Top Industry Issues at Oct. 29 Event

HSMAI Washington DC Chapter today announced that its Hotel General Managers Panel this month will address key topics of interest to Washington area hoteliers, including evolving guest expectations, strategies for building resilient and motivated tea...

Hospitality Sales & Marketing Association International (HSMAI)
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Hotel General Managers Will Discuss Top Industry Issues at Oct. 29 Event 2 October 2025HSMAISales & Marketing
Hotel General Managers Will Discuss Top Industry Issues at Oct. 29 Event
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Opinion

6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season

When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season.

Cory Falter
Cory Falter
Partner at Lure Agency | President HSMAI San Diego | Host of the InnSync Show
Lure Agency
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Cory Falter
by Cory Falter
30 September 2025Lure AgencySales & Marketing
6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
Nominations Open for HSMAI 2025 Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution
Press Release

Nominations Open for HSMAI 2025 Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution

Hospitality Sales and Marketing Association International (HSMAI) is now accepting nominations for the Top 25 Extraordinary Minds in hospitality sales, marketing, revenue optimization, and distribution. The deadline to submit nominations is Sept. 30...

The Hospitality Sales and Marketing Association International (HSMAI)
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Sales & Marketing
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Awards and Accolades
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Nominations Open for HSMAI 2025 Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution18 September 2025HSMAISales & Marketing
Nominations Open for HSMAI 2025 Top 25 Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution
Choice Hotels International Survey Reveals Waffles Are the Heart of Vacations and the Nation’s Biggest Breakfast Debate
Press Release

Choice Hotels International Survey Reveals Waffles Are the Heart of Vacations and the Nation’s Biggest Breakfast Debate

In celebration of National Waffle Day, Choice Hotels International (NYSE: CHH), one of the world’s largest and most successful lodging franchisors, and its flagship hotel brand, Comfort Hotels, is spotlighting America’s love for waffles and the brea...

Choice Hotels International, Inc.
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Consumer Trends
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Choice Hotels International Survey Reveals Waffles Are the Heart of Vacations and the Nation’s Biggest Breakfast Debate25 August 2025ChoiceSales & Marketing
Choice Hotels International Survey Reveals Waffles Are the Heart of Vacations and the Nation’s Biggest Breakfast Debate