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HN World Panel

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Viewpoint

How Hotel-Brand Tech Leaders Are Redefining the CIO Role...

Technology no longer sits quietly in the background of hospitality — it is the business. And at the intersection of this transformation stands the modern CIO: no longer a systems custodian, but an architect of change, a translator of complexity, and...

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Hotel Group IT Executives
Simone Puorto by Simone Puorto
Andrew Evers
Mustafa Gokcen
Leon Smallbone
10 views 15 May 2025
How Hotel-Brand Tech Leaders Are Redefining the CIO Role...
Viewpoint

What is one simple way tech is helping you improve guest experience or grow revenue?

During the sixth edition of Mews Unfold, we heard a lot about automation, personalization, and finding new revenue streams. We spoke with speakers, suppliers, and attendees and asked them: What is one way technology is helping create better guest ex...

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Information Technology
Henri Roelings by Henri Roelings
Elisa Giffra
Danica Smith
Dina Belon
8 views 8 May 2025
What is one simple way tech is helping you improve guest experience or grow revenue?
Viewpoint

Should hoteliers forget about direct online distribution and use the OTAs as their exclusive distribution channel?

A recent heated discussion on LinkedIn was a clash between two schools of thought regarding direct online distribution in hospitality.

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Revenue Optimization
Max Starkov by Max Starkov
Ira Vouk
Mark Fancourt
Alessandro Crotti
15 views 29 April 2025
Should hoteliers forget about direct online distribution and use the OTAs as their exclusive distribution channel?
Viewpoint

Is bidding on your property’s branded keyword terms still a viable strategy?

Some marketing experts claim that hoteliers should not be bidding on their branded keyword terms on Google (Ex. Luma Hotel New York, Luma Hotel NYC, Hotel Luma Times Square, etc.), since a multitude of other channels like social, content, various me...

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Remy Merckx
Alessio Re
Mark Fancourt
11 views 22 April 2025
Is bidding on your property’s branded keyword terms still a viable strategy?
Viewpoint

We Failed! Lessons from Hospitality Sustainability Failures

The hospitality sector, like many others, has set ambitious goals and well-intentioned initiatives but considering the complexities surrounding the implementation of sustainable practice implementation, failures are inevitable. Yet, the stigma aroun...

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Anke Winchenbach
Sarah Habsburg
Joanne Hendrickx
9 views 15 April 2025
We Failed! Lessons from Hospitality Sustainability Failures
Viewpoint

What percentage of human employees in hospitality will be replaced by technology by 2030?

Last year, labor costs consumed a third of hotel revenue and technology - AI, robotization and automation - are becoming increasingly appealing to hotel owners and operators.

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Information Technology
Max Starkov by Max Starkov
Floor Bleeker Yearbook
Mark Fancourt
Alessio Re
14 views 11 April 2025
What percentage of human employees in hospitality will be replaced by technology by 2030?
Viewpoint

The single biggest impact AI will have on hospitality is in ______________?

Which SPECIFIC AREA do you believe stands to see the greatest transformation? We’d love for you to share your perspective—explaining the opportunity and impact AI will have on our industry.

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Information Technology
Simone Puorto by Simone Puorto
Fergus Boyd
Gregory Hopkins
Max Starkov Author yearbook
31 views 18 March 2025
The single biggest impact AI will have on hospitality is in ______________?
Viewpoint

Has the much heralded AI Search made traditional SEO obsolete?

Lately, there have been a lot headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc.

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Frederic Gonzalo
Mark Fancourt
Erik Muñoz
10 views 20 February 2025
Has the much heralded AI Search made traditional SEO obsolete?
Viewpoint

Are hoteliers ready for the new era of personal AI Agents?

Recently Google’s CEO Sundar Pichai proclaimed that the ultimate goal of their Gemini AI is the creation of a "universal AI agent that will be useful in everyday life."

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Information Technology
Max Starkov by Max Starkov
Mark Fancourt
Juanjo Rodriguez
Nick Slavin
15 views 11 February 2025
Are hoteliers ready for the new era of personal AI Agents?
Viewpoint

Redefining Corporate Travel and Hospitality Through Sustainability

As we start 2025, corporate travel and business events reactivate. There is a pressing need for the business event industry to adapt to a landscape evolving with digitalization, sustainable regulations, and changing societal values. Business events ...

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Sustainability in Hospitality
Maribel Esparcia Pérez by Maribel Esparcia Pérez
Melinda Rakai
Natasha Montesalvo
Sven Wiltink
8 views 6 February 2025
Redefining Corporate Travel and Hospitality Through Sustainability
HN World Panel HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.

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