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HN World Panel

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Viewpoint

Digital Workers in Hospitality – What Does the Future Hold?

As automation, robotics, and AI continue to advance at breakneck speed, the role of digital workers is reshaping industries across the board.Take Amazon, for instance: robots now account for nearly half of its workforce, with over 750,000 robotic un...

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Information Technology
Simone Puorto by Simone Puorto
Max Starkov Author yearbook
Mark Fancourt
Michael Toedt
11 views 23 January 2025
Digital Workers in Hospitality – What Does the Future Hold?
Viewpoint

Insurance and Sustainable Hospitality: Enabler, Obstructor or Game Changer?

Hotels have experienced a significant increase in insurance costs over recent years. Several contributing factors include the rise in natural disaster frequency, exposing businesses and buildings to significant physical risks. Compliance with energy...

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Dan Ruben
Greg Poirier
Johanna Wagner
5 views 21 November 2024
Insurance and Sustainable Hospitality: Enabler, Obstructor or Game Changer?
Viewpoint

Is Expedia’s Last-Minute Deals a Good Deal For Hotels?

Expedia is actively promoting its Last-Minute Deals and brands them as hotelier’s’ opportunity "to target high-converting last-minute audience with same-day deals and last-minute campaigns."

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Revenue Optimization
Max Starkov by Max Starkov
Ira Vouk
Pablo Torres
Simone Puorto
11 views 21 November 2024
Is Expedia’s Last-Minute Deals a Good Deal For Hotels?
Viewpoint

Is the new ChatGPT Search a significant threat to Google?

Last week ChatGPT launched its much awaited search engine, allowing for the first time its users to get the latest information and content available on the Internet. ChatGPT is not the first generative AI company to try and rival Google with an AI-p...

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Adam Mogelonsky
Mark Fancourt
Erik Muñoz
14 views 19 November 2024
Is the new ChatGPT Search a significant threat to Google?
Viewpoint

Strengthening Certifications: How Effective Are Hotel Sustainability Audits?

With growing scrutiny from travellers and investors who demand clarity of sustainability information, and policymakers who mandate increased accountability, there is a shift in the air. Major hotel brands as well as independent owners and operators ...

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Anke Winchenbach
Randy Durband
Natasha Montesalvo
11 views 31 October 2024
Strengthening Certifications: How Effective Are Hotel Sustainability Audits?
Viewpoint

Is 2025 the year for robots in Hotels?

Rising costs and shortages of available labor are major problems facing the hotel industry. Whether it is the potential use of autonomy to eliminate some tasks like food delivery and cleaning public spaces or co-bots to assist associates in becoming...

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Information Technology
Dominic Locascio by Dominic Locascio
Fergus Boyd
Max Starkov Author yearbook
David Berkus
9 views 25 September 2024
Is 2025 the year for robots in Hotels?
Viewpoint

Is It the End of Search Advertising as We Know It?

As generative AI becomes more integrated into search engines, the traditional cost-per-click advertising model we’ve relied on for decades may be on the brink of obsolescence. Perplexity’s recent decision to adopt a cost-per-mille (CPM) model instea...

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Digital Marketing in Hospitality
Simone Puorto by Simone Puorto
Martin Soler
Frederic Gonzalo
Nick Slavin
10 views 16 September 2024
Is It the End of Search Advertising as We Know It?
Viewpoint

Is Rate Parity still “The Law of the Land”?

There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications.

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Revenue Optimization
Max Starkov by Max Starkov
Thibault Catala
Pablo Torres
Bartnick
11 views 12 August 2024
Is Rate Parity still “The Law of the Land”?
Viewpoint

Why improving hotel website conversion rates is a top priority in 2024

The average hotel website conversion rate (bookings divided by unique monthly visitors) is typically below 2%. Out of 100 people who visit the average hotel website, two or less will book, and 98 or more will abandon your website and make a booking ...

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Erik Muñoz
Charlie Osmond
Frederic Gonzalo
16 views 6 August 2024
Why improving hotel website conversion rates is a top priority in 2024
Viewpoint

How Data Platforms Enable Business Metrics Beyond RevPAR

As an industry benchmark for property and portfolio topline performance, RevPAR isn’t going away. Instead, it will be one of handful of KPIs of varying significance based on the types of guests a hotel or brand serves and the overall commercial stra...

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Information Technology
Adam Mogelonsky by Adam Mogelonsky
Simone Puorto
Ira Vouk
Lori Kiel
8 views 31 July 2024
How Data Platforms Enable Business Metrics Beyond RevPAR
HN World Panel HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.

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