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HN World Panel

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Viewpoint

Is It the End of Search Advertising as We Know It?

As generative AI becomes more integrated into search engines, the traditional cost-per-click advertising model we’ve relied on for decades may be on the brink of obsolescence. Perplexity’s recent decision to adopt a cost-per-mille (CPM) model instea...

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Digital Marketing in Hospitality
Simone Puorto by Simone Puorto
Martin Soler
Frederic Gonzalo
Nick Slavin
10 views 16 September 2024
Is It the End of Search Advertising as We Know It?
Viewpoint

Is Rate Parity still “The Law of the Land”?

There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications.

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Revenue Optimization
Max Starkov by Max Starkov
Thibault Catala
Pablo Torres
Bartnick
11 views 12 August 2024
Is Rate Parity still “The Law of the Land”?
Viewpoint

Why improving hotel website conversion rates is a top priority in 2024

The average hotel website conversion rate (bookings divided by unique monthly visitors) is typically below 2%. Out of 100 people who visit the average hotel website, two or less will book, and 98 or more will abandon your website and make a booking ...

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Erik Muñoz
Charlie Osmond
Frederic Gonzalo
16 views 6 August 2024
Why improving hotel website conversion rates is a top priority in 2024
Viewpoint

How Data Platforms Enable Business Metrics Beyond RevPAR

As an industry benchmark for property and portfolio topline performance, RevPAR isn’t going away. Instead, it will be one of handful of KPIs of varying significance based on the types of guests a hotel or brand serves and the overall commercial stra...

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Information Technology
Adam Mogelonsky by Adam Mogelonsky
Simone Puorto
Ira Vouk
Lori Kiel
8 views 31 July 2024
How Data Platforms Enable Business Metrics Beyond RevPAR
Viewpoint

Could Amazon become a major player in travel?

For a second year in a row, Amazon Prime Day featured a few travel offerings, this time from big brands like Carnival Cruise Line, Tripadvisor’s Viator and Southwest Airlines.

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Erik Muñoz
Frederic Gonzalo
Simone Puorto
8 views 29 July 2024
Could Amazon become a major player in travel?
Viewpoint

How do you envision AI transforming the hospitality industry in the next year, and more importantly: what should we do TODAY to prepare?

At HITEC Charlotte 2024, I had the opportunity to sit down with over 50 industry experts to discuss the potential transformation AI could bring to the hospitality industry within the next year. The aim was to create some kind of "time capsule" to re...

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Information Technology
Simone Puorto by Simone Puorto
Fergus Boyd
Adam Mogelonsky
Rik van Leeuwen
26 views 19 July 2024
How do you envision AI transforming the hospitality industry in the next year, and more importantly: what should we do TODAY to prepare?
Viewpoint

AI and Sustainable Hospitality: Boon or Bane?

Artificial Intelligence (AI) has the potential to revolutionize sustainability practices. Or so the theory. Advancing the sustainability agenda is not (yet) the main driver for businesses to utilise artificial intelligence. Studies point to other go...

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Jerome Pagnier
Glenn Mandziuk
Ioannis S. Pantelidis
18 views 27 June 2024
AI and Sustainable Hospitality: Boon or Bane?
Viewpoint

Will AI Become the New UI in Travel?

In the tourism sector, the influence of GenAI innovations on business operations is undeniable. From my theoretical standpoint, conversational platforms like ChatGPT will likely become the main or even the sole gateways to the internet. I envision a...

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Information Technology
Simone Puorto by Simone Puorto
Martin Soler
George Roukas
Fergus Boyd
13 views 20 June 2024
Will AI Become the New UI in Travel?
Viewpoint

Booking.com new prepayment policies - What implications for hotels?

Booking.com has started discontinuing prepayment policies for some partners in various countries. In short: No more pre-paid rates except if booking.com charges the customer. Looking at it, it has many implications on revenue management as prepaymen...

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Revenue Optimization
Fabian Bartnick by Fabian Bartnick
Thibault Catala
Mark Fancourt
Max Starkov Author yearbook
6 views 12 June 2024
Booking.com new prepayment policies - What implications for hotels?
Viewpoint

EC designates Booking.com as a “gatekeeper” - Reason for Hotels to Celebrate?

On May 13, 2024, the European Commission (EC) designated Booking as a "gatekeeper" (see my LinkedIn post), similar to how it previously branded Google, Facebook, Microsoft, Amazon, TikTok, etc. "Holidaymakers will start benefiting from more choice a...

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Revenue Optimization
Max Starkov by Max Starkov
Thibault Catala
Timothy R. Wiersma
Mark Fancourt
13 views 24 May 2024
EC designates Booking.com as a “gatekeeper” - Reason for Hotels to Celebrate?
HN World Panel HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.

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