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HN World Panel

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Viewpoint

Can ChatGPT Replace Human-Created Hotel Marketing Content?

Any marketing content that describes your product - in this case your hotel - must be original, authentic, enticing and believable. Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire t...

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Digital Marketing in Hospitality
Max Starkov by Max Starkov
Adam Mogelonsky
Frederic Gonzalo
Mark Fancourt
12 views 5 March 2024
Can ChatGPT Replace Human-Created Hotel Marketing Content?
Viewpoint

Why High-Tech and High-Touch is the Only Way Forward in Hospitality?

Today there are 850,000 open positions in U.S. hospitality and leisure with NO TAKERS. Similar is the situation in Europe and APAC: a lot of unfilled hospitality positions.

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Information Technology
Max Starkov by Max Starkov
Adam Mogelonsky
Simone Puorto
Mark Fancourt
11 views 27 February 2024
Why High-Tech and High-Touch is the Only Way Forward in Hospitality?
Viewpoint

How to incorporate the S in ESG reporting: materiality, metrics and creating momentum

Guest contributor: Anke Winchenbach, PhD, Senior Lecturer at the School of Hospitality and Tourism Management, University of Surrey.

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Sustainability in Hospitality
Anke Winchenbach by Anke Winchenbach
Sarah Habsburg
Sandi Lesueur
Marc Lorès Panadès
15 views 13 February 2024
How to incorporate the S in ESG reporting: materiality, metrics and creating momentum
Viewpoint

Wellness vs F&B: New Recipe for Revenue Maximisation in Hotels?

In recent years, wellness tourism has emerged as a powerhouse in the global travel industry, with the market expected to reach a staggering USD 2.1 trillion by 2030. In response to the experiences during the pandemic that stressed the value of welln...

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Revenue Optimization
Binu Mathews by Binu Mathews
Federica Salvatori
Thibault Catala
Robert Resurgent
12 views 30 January 2024
Wellness vs F&B: New Recipe for Revenue Maximisation in Hotels?
Viewpoint

Shaping the Future of Hospitality: Continuous Improvements or Radical Changes?

"Will the next 50 years bring the Great Decoupling or the Great Collapse?" [1] All bets are on the former when economies thrive decoupled from greenhouse gas emission. Decoupling must equally occur between societal development and biocapacity. The h...

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Natasha Montesalvo
Johanna Wagner
Malu Boerwinkel
14 views 9 January 2024
Shaping the Future of Hospitality: Continuous Improvements or Radical Changes?
Viewpoint

Travel Decentralization: NFTs, Blockchain, and the Future of our Industry

In a ’travelverse’ of cutting-edge technology, how does the industry envision the balance between technological advancements and the preservation of authentic travel experiences and cultural interactions? How can decentralization reshape the landsca...

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Web3 in Hospitality
Simone Puorto by Simone Puorto
Luca De Giglio
Edoardo Maria Bisignani
Roberto Garavaglia
5 views 28 December 2023
Travel Decentralization: NFTs, Blockchain, and the Future of our Industry
Viewpoint

Developing and Valuing Hotels: still ignoring climate risks?

Loss and Damage: these two words have become synonymous with the stark reality of climate change consequences.

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Sustainability in Hospitality
Willy Legrand by Willy Legrand
Sarah Habsburg
Swantje Lehners
Frauke Fisher
15 views 6 December 2023
Developing and Valuing Hotels: still ignoring climate risks?
Viewpoint

What is Web3 Marketing, and How can the industry benefit from it?

Amidst swift technological progress, marketing is undergoing a significant shift from Web2 to the dynamic realm of Web3. However, most people in the industry still do not have a clear understanding of what Web3 Marketing is. How would you define the...

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Web3 in Hospitality
Simone Puorto by Simone Puorto
Adam Mogelonsky
Edoardo Maria Bisignani
Francesco Brasca
6 views 15 November 2023
What is Web3 Marketing, and How can the industry benefit from it?
Viewpoint

Meaningful Guest Experience: Is Sustainability the Secret Ingredient?

Travelers are increasingly aligning their journeys with their values - sustainability being foremost[1] - with a desire for a transformative or regenerative experience. The now-mainstreamed initiatives of hotels - from water-saving schemes to extens...

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Sustainability in Hospitality
Maribel Esparcia Pérez by Maribel Esparcia Pérez
Glenn Mandziuk
Andreas Koch
Elena Cavagnaro
13 views 26 October 2023
Meaningful Guest Experience: Is Sustainability the Secret Ingredient?
Viewpoint

Forget About hospitality. This is hospit(AI)lity!

Booking, Expedia, OpenTable, Kayak, MyRealTrip, KAYAK, Duve, Plan.AI, Roam Around, Vacay, Magpie, MyTrip.AI, Navan, Trip.com, Wingie Enuygun Group, GuideGeek are just some of the travel companies already using generative AI with success. How are Gen...

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Web3 in Hospitality
Simone Puorto by Simone Puorto
Divya Bhargava
Marco Antonio Lueg
Roberto Garavaglia
4 views 18 October 2023
Forget About hospitality. This is hospit(AI)lity!
HN World Panel HN World Panel

The HN World Panel is a thought-leadership platform where hospitality-industry leaders share insights, views, ideas and reactions on important issues and events currently affecting the hospitality business. Each panel is made up of a select group of experts, and industry leaders who, by invitation, contribute succinct commentary on viewpoints which are suggested by panel-champs.

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