AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
National hotel occupancy reached 66% with 70 million occupied rooms, while luxury properties led RevPAR growth at 8.7%.
Tripadvisor's 2026 report shows pet-friendly bookings surged 260% while extreme adventures grew 79%, highlighting the shift toward experience-driven travel planning.
Eastern and Southern Europe lead profit growth while Western and Northern regions face margin pressure from rising labour and operational costs.
AHLA projects $805 billion in guest spending and 30,000 new jobs in 2026, with GOPPAR still at 90% of pre-pandemic levels due to rising costs.
GBTA survey of 571 professionals across 40 countries finds 59% optimistic about 2026 despite concerns over affordability (70%) and visa/border requirements (65%).
Research reveals Top 10% of U.S. households will drive $544 billion in leisure travel by 2026, with trip frequency and spending surging since 2022.
CoStar projects modest growth with RevPAR rising 1.4% in 2027, below the long-term average, driven by World Cup markets and higher-tier hotels.
CoStar data shows U.S. hotels achieved 1.6% RevPAR growth, with Miami leading ADR gains due to the College Football Championship while D.C. declined 32% against tough inauguration comparisons.
Perth hit 96% occupancy with record ADR of AUD409, while Adelaide saw RevPAR surge 326% year-over-year during the cricket series.
British Columbia led with 70.4% occupancy while Montreal was the only major market to decline in both occupancy and RevPAR.
GlobalData reports M&A activity remained stable while venture financing fell 21% and private equity declined 28%.
The Pacific Asia Travel Association (PATA) and the Asia Pacific Outdoor Lodging Association (APOLA) have entered into a formal partnership through a Memorandum of Understanding (MOU).
CoStar data shows 2025 marked the first year since 2020 with declining occupancy (-1.2%) and RevPAR (-0.3%), though ADR grew 0.9% nationally.
UN Tourism reports 1.52 billion international tourists in 2025, with Africa leading at 8% growth and Asia Pacific rebounding 6% despite remaining 9% below 2019 levels.
The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 10 January. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.
A trio of new openings in the American West and Northeast sets the tone for a hospitality industry in transition. From a modular, steel frame hotel on commercially zoned desert land near Joshua Tree to an off grid eco lodge by Grand Teton and a Vermont retreat repurposed from historic farm buildings, the examples underline a shift toward lighter footprint development, community sensitivity, and concepts designed around place rather than pure scale. The message is clear: growth is still possible, but the route forward is becoming more inventive, more local, and more operationally disciplined.
NYE rates hit AUD 1,009, while concerts by Jimmy Barnes and Lady Gaga also drove strong performance throughout December.
RevPAR jumped 7.8% year-over-year with New Year's Eve hitting record occupancy of 93.3% and the highest ADR since the 2024 Olympics.
The partnership will produce dedicated analytical articles for PATA's 2026-2028 destination forecasts and forecast webinars for industry professionals.