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Press Release Markets & Performance

Hilton to Exceed 250 Luxury and Lifestyle Hotels in Asia Pacific

With more than 160 trading luxury and lifestyle hotels in APAC, Hilton’s portfolio will grow by at least another 50% in the coming years

With recent openings in Hong Kong, Qingdao and Osaka, Hilton has surpassed 160 trading hotels across its luxury and lifestyle categories in Asia Pacific. The growth in the sector is fueled by growing customer demand for unique, experience-driven stays as travel and tourism continues its upward momentum in the region. Demonstrating the opportunity and momentum in the segments, signings for new luxury and lifestyle properties are gathering pace,...

Hilton

SINGAPORE – With recent openings in Hong Kong, Qingdao and Osaka, Hilton has surpassed 160 trading hotels across its luxury and lifestyle categories in Asia Pacific. The growth in the sector is fueled by growing customer demand for unique, experience-driven stays as travel and tourism continues its upward momentum in the region. Demonstrating the opportunity and momentum in the segments, signings for new luxury and lifestyle properties are gathering pace, with Hilton expecting to grow its supply by at least another 50% in luxury and lifestyle in the years ahead.

Just last month, Hilton opened Motto by Hilton Hong Kong Soho, marking the lifestyle brand’s debut in the region, adding a clever, connected hotel experience to the company’s Asia Pacific estate. The brand is characterized by intentionally designed guest rooms, active public spaces and locally inspired food and beverage options for guests and locals alike. This follows the debut of Waldorf Astoria Osaka and the opening of Secan Hotel Qingdao, Curio Collection by Hilton this year.

In the next 12 months, Hilton will open Waldorf Astoria Shanghai Qiantan; Canopy by Hilton Shanghai Belfry Plaza; KROMO Bangkok, Curio Collection by Hilton; Kahavadi Chiang Rai, Curio Collection by Hilton and Nivata Koh Samui, Tapestry Collection by Hilton. Hilton’s rapidly expanding portfolio includes Waldorf Astoria Bali, the first Waldorf Astoria Hotels & Resorts property in Indonesia debuting in 2027, while in 2026 NoMad Singapore and Canopy by Hilton Makati in the Philippines, will open their doors.

Asia Pacific continues to be an engine of growth for Hilton’s luxury and lifestyle brands. The appetite for distinctive, experience-led stays is stronger than ever, and Hilton is proud to lead the way in shaping the future of hospitality in this vibrant region. Alan Watts, president, Asia Pacific, Hilton

Over the coming years, Hilton will open seven Waldorf Astoria Hotels & Resorts properties in Kuala Lumpur, Hanoi, Sydney, Xi’an, Tokyo, Delhi and Bali. Conrad Hotels & Resorts will expand in Jaipur, Kuala Lumpur, Nagoya, Bangkok and several locations across China. LXR Hotels & Resorts will debut in Bengaluru, Hiroshima as well as Xi’an and Signia by Hilton will debut in India. Curio Collection by Hilton will arrive in Bengaluru, Wuxi and Langkawi, while Canopy by Hilton will open its doors in Bangkok and Okinawa.

Hilton brands lead the industry in terms of rooms under construction in this region. In Asia Pacific we are on track to double our presence of Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts properties in Asia Pacific, while debuting NoMad and Signia by Hilton and expanding our lifestyle brands which are seeing surging interest from owners across the region. Clarence Tan, senior vice president, Development, Asia Pacific, Hilton

Hilton has expanded its luxury and lifestyle offerings following the company’s acquisition of a majority controlling stake in Sydell Group to expand the NoMad brand worldwide, as well as forming an exclusive partnership with Small Luxury Hotels of the World, giving guests access to hundreds of independently minded luxury hotels in sought-after destinations globally.

Building on these additions, this year Hilton has added more than 100 future luxury and lifestyle hotels to its global development pipeline. Around the world, Hilton expects to add three new luxury and lifestyle hotels per week in 2025, bringing 150 more hotels into its luxury and lifestyle portfolio this year.

Markets & Performance Markets & Performance
Hilton
Management CompanyFranchise OrganizationBrand OwnerHotel Group

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work...

Curio – A Collection by Hilton
Brand by Hilton

Curio – A Collection by Hilton™ (curio.com) is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home. Curio guests are passionate, independent-minded travelers seeking local and authentic experiences who value the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors program.

Canopy by Hilton
Brand by Hilton

Hilton’s lifestyle brand, Canopy by Hilton, is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. There are 24 Canopy properties open around the globe and more than 35 under development across 16 countries and...

NoMad
Brand by Hilton

Nomad is part of the Sydell Group. NoMad is our vision of where life and art intersect. Each stay is layered with stories and animated by the collective spirit of our residents. Our vision is brought to life through a collaboration of exceptional creative minds in architecture, design, art curation, dining, and hospitality. Each property showcases original works of art.

Motto by Hilton
Brand by Hilton

Motto by Hilton is a new lifestyle, micro-hotel brand with properties under development in prime urban locations globally. Motto by Hilton caters to travelers looking for value and one-of-a-kind experiences by bringing together the best elements of a lifestyle hotel – efficient guest rooms, activated social spaces, centrally located urban destinations and locally inspired design and food & beverage.

LXR Hotels & Resorts
Brand by Hilton

Spanning five continents, LXR Hotels & Resorts is a hand-picked collection of independent and spirited luxury properties celebrating the timeless pursuit of personal adventure. Found in the world's most alluring destinations and city centers, LXR connects legendary properties into an exclusive network of hotels that are set apart by individual design, an unrivaled commitment to personalized service and elegant, yet locally immersive,...

Waldorf Astoria
Brand by Hilton

Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout.

Conrad
Brand by Hilton

Spanning more than five continents with 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Conrad is a place where guests can experience service and style on their own terms – all while connecting with local and global culture.