Hilton Accelerates Luxury and Lifestyle Growth in Asia Pacific with Eight New Brand Entries to Markets Across the Region

Upcoming openings reinforce Hilton’s commitment to expanding its award-winning luxury and lifestyle portfolio across key Asia Pacific destinations. 

Hilton (NYSE: HLT) today announced that it will make eight new luxury and lifestyle brand debuts into new markets across Asia Pacific this year, and plans more than 15 openings in the segments in 2026. Together, these new hotels add to a trading estate of more than 170 trading luxury and lifestyle hotels in the region and take Hilton another step closer to its goal of exceeding 250 hotels in the categories in the coming years.

Asia Pacific remains a powerful growth engine for Hilton, and this latest wave of brand entries reflects the strong demand we are seeing from owners for differentiated, high-performing brands. We are excited to expand across key gateway cities and sought-after leisure destinations as we continue to shape the region’s hospitality landscape

Alan Watts, president, Asia Pacific, Hilton

The debut of NoMad in Singapore, and Signia by Hilton in Tainan will mark the Asia Pacific debut of these two luxury brands, bringing Hilton’s total brand presence in Asia Pacific to 16 brands out of its 27-brand portfolio. 

Canopy by Hilton Bangkok Sukhumvit will mark the brand’s debut in South East Asia, bringing Canopy’s vibrant, boutique lifestyle experience to the heart of Bangkok. South Asia will see its first Curio Collection by Hilton hotel and first LXR Hotels & Resorts property, both set to debut in Bengaluru with Slohh by Roach, Curio Collection by Hilton and The Den Bengaluru, LXR Hotels & Resorts. 

In country brand debuts, Hilton will introduce two luxury brands to Malaysia in Kuala Lumpur’s prestigious Golden Triangle District with the openings of Waldorf Astoria Kuala Lumpur and Conrad Kuala Lumpur, both scheduled to open by the end of 2026. Meanwhile, in Vietnam, NHAAN Resort & Spa Hoi An, Tapestry Collection by Hilton will introduce the brand to one of South East Asia’s most culturally significant leisure markets.

In addition to these upcoming debuts, Hilton recently signed two LXR Hotels & Resorts properties in Tokyo and Hakone Gora, Japan and a new Tapestry Collection by Hilton hotel in Chiang Mai. These hotels add to a pipeline of more than 80 hotels across luxury and lifestyle in the Asia Pacific region.

These new signings join a slate of new luxury and lifestyle signings this year including Waldorf Astoria Goa, Motto by Hilton Sydney City Centre, Conrad Ulaanbaatar and an LXR Hotels & Resorts hotel in Gold Coast, Australia, reflecting continued owner interest in the brand across both urban and resort locations. 

Tal Shefer, senior vice president, Brand Management, Asia Pacific, Hilton, said, “Across Asia Pacific, we’re seeing strong momentum across the luxury and lifestyle segment of the market, driven by travelers seeking distinctive design, authentic local connections and elevated experiences. From iconic gateway cities to culturally rich destinations, our brands are expanding to meet this demand, delivering character‑driven stays with the consistency, scale and service excellence that define Hilton.”

The expanded pipeline underscores Hilton’s continued momentum across gateway cities, high-growth urban centres and sought-after leisure destinations, bringing a diverse mix of luxury and lifestyle brands to both new and existing market across the region. 

Other openings in the luxury and lifestyle categories this year include Conrad Nagoya, which will offer convenient access to Nagoya’s cultural landmarks, shopping districts and key business hubs, with direct connectivity to Sakae Subway Station. This follows the recent opening of Canopy by Hilton in Okinawa. In Thailand, Hilton will expand its lifestyle presence with Kahavadi Chiang Rai, Curio Collection by Hilton, alongside Nivata Koh Samui, Tapestry Collection by Hilton, strengthening the portfolio across northern and island destinations. In China, Xi Zhe Wuxi, Curio Collection by Hilton will expand the brand’s footprint in a key city with strong cultural heritage. Meanwhile, Shanghai Parkview Hotel, Curio Collection by Hilton, will open in Yuqiao, Pudong, drawing on the area’s 450‑year salt‑making heritage and traditional craftsmanship, offering guests an inspiring journey rooted in local culture.

Hilton’s luxury and lifestyle portfolio now spans an ever-growing footprint across Asia Pacific, reinforcing the company’s position as a leader in delivering exceptional hospitality experiences. Hilton’s luxury and lifestyle hotels participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including flexible points and money payment options, exclusive member discounts and complimentary standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the Hilton Honors mobile app, including digital check-in, room selection and Digital Key.