Demand Calendar AB

Demand Calendar is a Business Intelligence platform for independent hotel groups with 5–65 properties and single hotels with 300+ rooms that operate multi-revenue-stream operations, including rooms, F&B, meetings, events, and spa. The platform replaces the spreadsheets, disconnected reports, and competing versions of "the numbers" that fragment commercial teams, and gives finance, sales, and revenue management a single source of truth.

The platform integrates PMS, RMS, M&E, POS, market intelligence, and other operational systems into a single Read-Write environment where teams forecast demand, build budgets, and plan their response together. After 10+ years in hospitality technology, Demand Calendar co-authored the Profit-Oriented Revenue Management (PORM) framework with HSMAI and the Singapore Institute of Technology in 2023. PORM shifts hotel strategy from top-line revenue to true profit by making the Customer Acquisition Cost line visible inside the P&L.

Customers go live in under 60 days. Classic Norway Hotels, an early adopter, reduced its use of Excel across its commercial team by approximately 95% and now manages strategy across the group from a single platform. Demand Calendar is based in Stockholm and serves hotels across the Nordics, Europe, and North America.

Forecast Demand. Plan Together. Act First.

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