HN Originals

Content Marketing - hotelier’s least utilized tool to increase direct bookings

Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media channels. Typically, content marketing does not explicitly promote a price or discount, but is intended to stimulate interest in the hotel products and services.

Personal AI Agents and the Hospitality Industry: Are Hoteliers Ready?

In the wake of Google CEO Sundar Pichai’s recent assertion that their upcoming Gemini AI aims to become a “universal AI agent” useful in everyday life, hoteliers are asking a pivotal question: How can they prepare for personal AI agents that promise to transform the travel and hospitality landscape? Industry experts in Hospitality Net's World Panel foresee AI-driven agents that autonomously research, plan, and book trips—potentially changing the distribution game, altering the role of OTAs, and opening unprecedented direct channels for hotels. Yet, readiness across the sector varies, and the urgency to adapt has never been more pressing.

Meeting the Moment: How Sustainability Data Is Reshaping Corporate Travel

As the year 2025 unfolds, the business events sector—encompassing corporate travel, conferences, and other significant gatherings—finds itself at a critical juncture. The global imperative to address climate change and social equity has shifted market dynamics, compelling hotels and venues to provide ever more detailed sustainability data in response to corporate Requests for Proposals (RFPs). This “new normal” places higher expectations on hospitality providers to demonstrate robust environmental policies, socially responsible practices, and transparent reporting.

From Fragmentation to Future-Ready: How Hospitality Can Finally Embrace Next-Generation Tech

Hospitality is built on a foundation of service -an industry that prizes comfort, human connection, and memorable experiences above all else. Yet, when it comes to technology, hotels often stand accused of lagging behind. Many properties struggle with fragmented, outdated tech stacks that weigh down operations and hinder guest satisfaction. In a recent long-format HNtv INSIDERS discussion, Michael Cohen (Managing Partner at GAIN) and Matt Welle (CEO of Mews) explored why so many hoteliers feel stuck in legacy systems, and how new innovations—particularly AI—are helping them leapfrog into a more efficient, guest-centric future. Here are some of the conversation’s key takeaways and why they matter now more than ever.

Geo-Based Hotel Pricing: A Bold Revenue Strategy or an Ethical Quagmire?

A recent discussion on Hospitality Net’s World Panel has reignited the debate over whether differentiating hotel pricing based on a traveler’s geographic location is a prudent revenue management strategy or an ethically fraught practice. The conversation stems from research suggesting that several major OTAs (Online Travel Agencies) appear to offer higher rates to users in more affluent regions—most notably the San Francisco Bay Area—compared to those in less affluent cities like Phoenix or Kansas City. According to SFGate, the discrepancies can be dramatic, sometimes reaching $500 more per night for the very same room and dates.

Unveiling Hospitality’s Next Frontier: Highlights from a Conversation on “Alien Intelligence”

The hospitality industry has no shortage of buzzwords and revolutionary headlines—yet behind the chatter, some visionary thinkers are genuinely mapping out what the future might look like. Recently, futurist and publisher Simone Puorto sat down with consultant and strategist Adam Mogelonsky to discuss how artificial—or as they term it, “alien”—intelligence will radically impact every facet of hotel operations. Having listened closely, I’d like to share a few key insights from their conversation that no forward-thinking hotelier should overlook.

CU next year! Download Hospitality Net's 2025 Industry Calendar

As we step into 2025, the global hospitality industry continues to thrive, fueled by an unprecedented resurgence in face-to-face connections and collaboration. After the disruption of recent years, the industry has bounced back stronger than ever, with record-breaking attendance at events worldwide. Conferences, trade shows, and summits are once again the cornerstone of innovation and growth, enabling hoteliers, travel professionals, and industry leaders to exchange ideas, forge partnerships, and shape the future of hospitality. Recognizing the vital role of these gatherings, Hospitality Net is proud to introduce its 2025 Industry Calendar, a comprehensive guide to the year's most significant events.

Reducing the Hidden Costs of Tail Spend in Hotel Procurement

For those not directly involved in purchasing decisions or analysis, the concept of ‘tail spend’ may be a foreign or seldom discussed term. For hotel procurement officers, it’s often the bane of their existence. That’s why we’re keenly interested in platforms and systems like Amazon Business that can help hotel teams mitigate the challenges of tail spend that purchasing managers contend with each and every day.

Sustainable Procurement Enables ESG as a Hotel Selling Feature

Having a strong environmental, social and governance (ESG) strategy has become essential for hospitality. While the policies that a hotel enacts must pervade all operations and the corporate company, one particular area that presents challenges is the procurement department, wherein the latest explainer article from Amazon Business addresses three of these as well as three top tactics for more sustainable purchasing.

Charting Sustainable Paths: Commitments and Strategies at Minor International

At COP29 in Baku, HNtv INSIDERS sat down with Chompan Kulnides, Chief Sustainability Officer at Minor International PCL and Willy Legrand, Professor of Tourism and Hospitality Management at IU International University of Applied Sciences in Germany to discuss Minor International’s sustainability strategy. As one of the largest hospitality and restaurant companies in the Asia Pacific Region, Minor International signed the Glasgow Declaration on Climate Action in Tourism. Ms. Kulnides explains why signing a declaration plays an important part in demonstrating commitment to action. This was also highlighted earlier during the day by the many signatories of the Baku Declaration on Enhance Climate Action in Tourism. Legrand and Kulnides discussed human and natural capital, carrots and sticks in sustainability, as well as reporting and compliance. This is a packed 20-minute discussion to underscore the necessity of embedding sustainable practices at the core of business strategies for lasting impact.

Modern Hotel Procurement is a Tale of Continuous Cost Controls

Managing supply chains for a variety of distinct operations is complex and highly analytical yet often lacks the prestige of the rooms division, front office, F&B or spa. Still, it’s essential; if housekeeping represents the proverbial ‘heart of house’ then perhaps procurement is its ‘gastrointestinal tract’, the processing center for all raw goods ingesting.

What are the most significant challenges hotel groups face in adopting AI technologies?

As artificial intelligence (AI) technology becomes more pervasive in hospitality, the industry's potential to transform guest experiences and operational efficiency grows significantly. In the latest Hospitality Net Insider video, Bojan Pavicic, Director Technology & Digital at citizenM hotels and Stephan Wiesener, Founder & CTO at Apaleo delve into the realities hotel groups face in embracing AI, from streamlining guest personalization to optimizing booking systems and back-end operations.

Navigating the Future: UN Tourism Executive Director Discuss Science and Sustainability Ahead of COP29

As COP29 approaches this November, HNtv INSIDERS sat down with Zoritsa Urosevic, Executive Director of UN Tourism and Willy Legrand, Professor of Tourism and Hospitality Management at IU International University of Applied Sciences in Germany to discuss the inaugural UN Climate Change COP29 Thematic Day on Tourism.

Cornell Roundtables at NYC Climate Week: Meeting the Challenges Ahead to Lower Tourism and Hospitality Climate Impacts

During the New York City Climate Week 2024, HNtv INSIDERS had the unique opportunity to engage with experts with Megan Epler-Wood (Cornell University, USA), Jeanne Varney (Cornell University USA) and Willy Legrand (IU International University of Applied Sciences, Germany) and discuss key insights from the Sustainability in Travel, Tourism, and Hospitality Roundtables—an event jointly hosted by Cornell University, its Center for Hospitality Research, and the Center for Sustainable Global Enterprise. This discussion spanned a variety of pressing topics, from innovative green financing and the escalating costs of insurance in the face of climate risks, to sustainable agricultural practices and the capacity to manage the reduction of greenhouse gas emissions via our Destination Marketing/Management and National Tourism organizations in tourism destinations worldwide. Join us for a concise 20-minute summary that captures the essence of these discussions and a chance to grasp how the tourism and hospitality sectors are navigating the multifaceted challenges of climate mitigation and adaptation.