HN Originals

HN Original
Opinion Article Technology

From "Gig" to "Glitch" Economy: Hospitality's New Battle Against AI Hallucinations

Last week, a client contacted me in visible perplexity: "We received a booking for a two-bedroom suite that does not exist." There was no record to corroborate this reservation: no website transaction, OTA listing, or direct inquiry. The source was eventually traced to an obscure AI-driven booking platform, whose name we withhold for professional discretion, which had fabricated an entirely plausible yet wholly fictional description of the property. The guest arrived altogether convinced. The staff? Utterly baffled...

By Simone Puorto and Daniel C. Doppler
HN Original
Interview Technology

Unfolding the Future of Hospitality: Why Mews Unfold Is the Conversation the Industry Needs

As the hospitality industry faces ongoing economic challenges, shifting guest expectations, and rapid technological change, there is a growing need for operators to rethink how they work. Mews Unfold, a one-day event taking place on Wednesday, April 30 at the Muziekgebouw in Amsterdam, is here to help turn that into action.

Matthijs Welle in conversation with Henri Roelings
HN Original
Opinion Article Sales & Marketing

Why hoteliers routinely ignore a very lucrative revenue source?

A recent post on LinkedIn claimed that hoteliers should not be bidding on their branded keyword terms on Google (Ex. Luna Hotel New York, Luna Hotel NYC, Hotel Luna Manhattan, etc.), since a multitude of other channels like social, content, various media channels, etc. are driving the actual demand for those branded Google searches for your hotel.

By Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
HN Original
Opinion Article Sales & Marketing

Food for thought: Google Search is 373x bigger than ChatGPT search!

There have been a lot headlines that traditional search is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google's monopoly on search and claim that traditional search marketing is becoming obsolete.

By Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
HN TV
Press Release Technology

AI, Chat Agents, and the Race to Digital Transformation in Hospitality

AI is no longer just a buzzword—it's transforming hospitality at a rapid pace, and Cendyn's Michael Bennett believes the biggest AI breakthroughs are already here. Speaking at ITB, Bennett highlighted AI-powered call centers and contextual chat agents as two of the most impactful innovations, boosting efficiency while reducing labor costs.Through Cendyn's partnership with Poly AI, hotels can now fully automate voice reservations, allowing human agents to focus on high-value guest interactions.

By Michael Bennett and Simone Puorto
HN Original
Opinion Article

How HSMAI Uses Hospitality Net Membership to Advance the Voice of Hospitality Sales & Marketing

For more than 25 years, Hospitality Net has been at the center of the global hotel and hospitality industry. Over this time, it has built a unique and trusted ecosystem where professionals come to share knowledge, insights, and perspectives. As a neutral and independent platform, Hospitality Net is respected by industry leaders worldwide for providing reliable information and a space where diverse voices in hospitality can be heard.

By Henri Roelings, Founder, Hospitality Net
HN Original
Opinion Article Sales & Marketing

Food for thought: is hotel website SEO dead?

There have been a lot of headlines that traditional Search Engine Optimization (SEO) is dead due to the rise of AI Search via the generative AI platforms. Some experts herald the end of Google's monopoly on search and claim that traditional SEO practices are obsolete. Others believe that SEO based on best practices is required not only for increased revenues from the direct online channel, but to ensure good positioning of the hotel website in AI search results as well.

By Max Starkov, Hospitality & travel technologist and digital strategist, Hospitality Net
HN TV
Press Release Technology

AI Beyond Chatbots - How Cendyn is Automating Hospitality's Future

AI in hospitality isn't just about chatbots—it's about automation, efficiency, and data-driven decision-making. At ITB, Chris Egan of Cendyn emphasized that the most impactful AI applications are often behind the scenes, streamlining revenue management, marketing optimization, and business intelligence. Instead of just enhancing guest experiences, Cendyn is using AI to cut routine tasks, speed up decision-making, and maximize profitability.

By Chris Egan and Simone Puorto
HN TV
Press Release Technology

Beyond the Buzzword - How Oracle Hospitality is Using AI to Solve Real Problems

AI dominates hospitality discussions, but Oracle Hospitality's Tanya Pratt is cutting through the noise, focusing on AI's real business impact—enhancing efficiency, reducing friction, and empowering frontline staff. At ITB, Pratt shared Oracle's practical AI applications, including content automation, real-time support via conversational AI, and machine learning-driven revenue optimization.

Tanya PrattSimone Puorto
By Tanya Pratt and Simone Puorto
HN TV
Press Release Technology

Shiji's Hospitality Tech Evolution - Modular, Flexible, and Built for Real-World Operations

The hospitality industry thrives on evolution, and Shiji is embracing that change with a modular, service-oriented approach to hotel technology. At ITB, Kevin King, CEO of Shiji International, shared how the company has shifted away from enterprise-heavy, all-in-one models to offer flexible solutions that let hotels choose the tools they need—without unnecessary complexity.

By Simone Puorto and Kevin King