Global Hotel Alliance CEO, Chris Hartley: “With the renewed programme, hotels are no longer just places to travel or stay; they are local centres for working, socialising and relaxing close to home”
A major part of Marriott International’s strategy throughout the pandemic was staying engaged with guests, President Stephanie Linnartz said.
Pep Juaneda Grimalt, digital marketing manager for the Iberostar Group, said a “very fluid communication” between Google and Iberostar’s ad agency, Ad-machina, led to success in a recent campaign during COVID-19.
Gabby Beckford is an expert planner, even when things don’t work out as expected. Shortly after graduating from college and getting her first job in engineering, she realized that working in an office wasn’t for her. But this didn’t throw her off course, it presented an opportunity. Over the next two years, she used savings from her job to become a full-time travel blogger. On her website Packs Light, Gabby writes travel tips for Gen Z, offers influencer guides and services and runs occasional partnerships with travel brands and companies.
60% of travellers are looking forward to meeting new people while on vacation. The pandemic has forced us to focus on what and who is a priority in our lives - and freedom has never been so valued. Now that we are able to get back to travel once again, 2022 will not only see people reconnecting with friends and family, but also seeking new connections with 60% wanting to meet new people while away. A resurgence of vacation romances is also likely, with 50% hoping for one on their next trip, and thanks to video calls becoming part of our everyday lives, we expect to see more than a few of these romances continue when travellers return home.
Patrick Andrae has spent eight years building an online marketplace where more than 14 million villas can be rented. In September, HomeToGo was listed on the Frankfurt Stock Exchange with a value of nearly € 1.2 billion and a growth trajectory that prompted a comparison with Airbnb.
It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too. And they have some predictions for top marketing trends that will shape 2022. Be ready for shifts in the way the industry approaches inclusive marketing campaigns, shoppable content, and more. Here’s what we’re expecting next year:
Google is now officially allowing hotels to use Google Posts, but only in a limited manner. Hotels can use Google Posts to give customers notifications about the hotel, but not for offers or promotional purposes.
Every time InterContinental Hotel interior designer Neal Prince stepped off a Pan Am aircraft in a new destination, he'd head straight to the city center for inspiration.
Approaching the start of 2022 — a year many remain hopeful will hearken a massive comeback for travel — experts say they're keeping a few things in mind as they build out their marketing plans for the year.
Booking Holdings has splashed out almost $3.5 billion on acquisitions and investments in the space of less than a month.
In an era in which hotel companies are hyper-focused on profitability, the idea of digital transformation — a term used to described the adoption of technology to streamline business processes and better innovate — is more appealing than ever.
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.
A new survey from The Vacationer (https://thevacationer.com/christmas-travel-survey-2021/) shows 122 Million American adults (47.39%) plan to travel for Christmas/Hanukkah/Kwanzaa this year. Of those traveling to a vacation destination or gathering, 12.72% will do it primarily by plane. Nearly 35% will travel 100 miles or more to attend their gathering.
Travel brands are shaking up their marketing strategies as the sector attempts to find ways to recover from the COVID-19 pandemic.
Discussing new initiatives during the recent third-quarter earnings call, Booking.com CEO Glenn Fogel told analysts that the company had made its new internal FinTech unit focused on payments, along with its ‘Connected Trip’ initiative, two of the strategic cornerstones for growth as the travel industry moves away from months of COVID-related restrictions by fits and starts.
We all know that keeping your customers happy is the key to building loyalty and earning repeat business. If your customers aren’t satisfied with their buying experience, it won't matter how good your marketing is, how many leads you receive or how well your sales funnel converts new customers — they won’t come back.
Discover key insights that will help reimagine the future of travel.
It was suspected after the economy initially adjusted to the changes wrought by the pandemic that the future for business travel may be gloomy. In the brave new world of technology-led interaction, the thinking went, why would business people waste resources by jumping on a flight to meet each other when efficient dealmaking was but a Zoom call away?
Since the start of the pandemic, the travel industry has been going through constant changes in demand as COVID-19 cases continue to fluctuate, making it difficult for brands to implement traditional marketing strategies that stay consistent with consumer behaviors. On top of an ever-changing landscape, the industry has also had to tackle different traveler preferences and less consumer trust than before, as safety and health have become the top priority.