Airbnb CEO Brian Chesky thinks the lines separating life, work, and vacations will keep getting blurrier.
Work and life are undergoing a “Great Convergence.” The once-solid boundaries between our jobs and our leisure are getting leakier.
External Articles
Hoteliers Urged To Ramp Up Services in Tandem with Rate Increases
NEW YORK - Travelers during peak pandemic months were mostly accepting of necessary changes in hotels, such as reductions to food-and-beverage offerings, housekeeping services and other amenities. But now hoteliers must deal with guests who expect a return to normal, even if it’s not yet economically viable.
Travel tech body calls for further action against Google
A travel body representing global distribution systems and online travel agencies has called for further action against Google, after a European court upheld a €2.42 billion fine imposed on the tech giant.
The increase in revenue of a good room upselling strategy
There is a general consensus that a good room upselling strategy brings a lot of value to the hotel. We summarise it in four points:
Google says travel brands ‘must act quickly to take advantage of trends’
Travel brands must be prepared to act quickly and respond to emerging trends if they’re to take advantage of the rebound after the pandemic.
New ways of working bring new ways of meeting
“New ways of work will create new ways of travelling,” Festive Road managing partner Caroline Strachan told the kick-off conference session at the recent Business Travel Show Europe in London.
Hotels in Major US Markets Unlikely To Get Convention Boost in Late 2021
Hoteliers with properties in major U.S. convention markets are not experiencing the usual fall-season pickup in demand from attendees, and are unlikely to match pre-pandemic performance amid continued travel restrictions and vaccine mandates.
See How These Hotel Brands Are Embracing Experiential Marketing
As both business and leisure travel begins to take off again, hotel brands are looking for ways to attract guests and stand out from the crowd. To do this, many are designing interactive experiences with on-site activations and large-scale Installations. From permanent fixtures to temporary exhibitions, here’s a look at some cool displays from hotels that you'll want to check out before checking in.
Recruiting for Hotel Revenue Roles Escalates to 'Salary and Wage War'
As demand for the hotel industry ramped up, so has demand for revenue experts to sort through the data of that demand and maximize rates and profitability.
Hoteliers Prepare 2022 Budgets Without Clear Revenue Baseline
Even in the best of conditions, setting up next year’s budget includes some amount of guesswork, relying on historical performance data and trying to predict the future.
Travel and Hospitality Search Trends 2021
When will the travel and hospitality industry get back to pre-pandemic levels? When it comes to leisure travel, the answer is sooner than you might’ve ever thought possible.
How Hotel Revenue Strategists Define Success When the Data Turns Upside Down
Measuring success in revenue management has long relied on things like year-over-year comparisons and gauging market share to show a long-term growth trajectory, but how can companies do that when the data they rely on is following patterns unseen in the modern history of the lodging industry?
Targeted Data Collection Can Boost Hotel Marketing Efforts
Effective marketing efforts rely on quality data, and hoteliers need to be doing the most to amass and utilize data on their guests, according to panelists at the 2021 HSMAI Marketing Strategy Conference.
Why the ‘Metaverse’ represents a revolution in advertising
The “metaverse” is the next great revolution in computing. This concept of the future of the internet promises to bring the physical world together with new technologies that are only starting to transform the way people interact with one another, amuse themselves, go shopping and engage in other everyday activities.
Booking.com introduces “native ads”
For many hotels, the line between “distribution” and “marketing” has always been quite blurry. Mistakenly or not, commissions paid to OTAs have traditionally been considered a “distribution” cost, whereas it’s arguable that a big chunk of that is “marketing”. Curiously, “marketing” actions have traditionally been a separate line in the P&L named “marketing fees/investment” and have rarely been identified as “distribution” costs, when they might have.
Travolution European Summit 2021: Full coverage
The 2021 Travolution European Summit brought together senior speakers from leading brands within and outside of travel and more than 400 senior industry delegates to discuss how technology can underpin efforts to Build Back Better.
Eager, Open-Minded Leisure Travelers Present Marketing Opportunity for Hoteliers
The reason people get in their cars has changed. Speaking at the 2021 HSMAI Marketing Strategy Conference, Waze's director and head of sales, Andrew Kandel, noted that more people are driving today than even pre-pandemic, but their patterns are different.
How Marketers Are Using Travel Technology To Engage Post-Covid Wanderlusts
Vaccines are rolling out, and suitcases are, too. For destination and travel marketers, the time has come to engage travel-hungry wanderlusts who have been itching to bust out their passports and hit the road — or skies.
The Rudest Things You Can Do At A Hotel
A hotel can feel like a luxurious home away from home, but that doesn’t mean you should always act the way you do in the confines of your actual abode.
Online giants ramp up marketing spend
As travel recovery continued in the summer, the online travel giants scrutinized their marketing investment to take advantage of, and drive, momentum in Q2 and beyond.