With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new normal can help you position your brand for success this holiday season. Here are the travel insights you need to know.
Social listening involves using the information customers post publicly to better personalize their experience. But distinguishing the messages that matter (and responding to them promptly and effectively) is not easy—with customers in the United States posting over 500 million tweets a day, and over 400 million uploads on Instagram—how can a company sift through this information to make a meaningful connection? In our paper, we describe the process Luxury Hotel Company X embarked on to harness social media postings to better manage their experience in real-time.
Airbnb CEO Brian Chesky has repeatedly talked up the importance of flexibility, saying on the company’s second quarter earnings call, “flexibility is now a permanent part of travel.”
The COVID-19 pandemic halted global economic order, but it managed to speed up digital marketing operations. In fact, throughout the pandemic, many businesses managed to transition to remote work and understood the significance of digital marketing.
Revenue management within the hotel industry has never been as affected by labor as it has been over the last 18 months, experts said at the 2021 HSMAI Revenue Optimization Conference.
Luxury Travel Advisor’s parent company, Questex, owns the International Hospitality Investment Forum (IHIF), which recently convened in Berlin, bringing over 1,200 senior leaders in global hospitality investment and development together for the first time in 18 months. A highlight of the event was a one-on-one conversation with Sébastien Bazin, chairman and CEO, Accor Group. In a session entitled, “Rethinking Hospitality,” he said he has learned a lot over the past 18 months.
Pragmatism will drive the hotel industry forward, according to hotel executives who spoke during the International Hotel Investment Forum.
Vacation rentals were the undoubtable success story of the travel industry in the first year of the pandemic.
With grounds for optimism over travel rebound, Marriott International together with industry leaders discussed future trends at its first hybrid event in Asia Pacific – “Be There with Marriott International – The Path Forward for Travel and Events”. The event, attended in early September by more than 1,100 in-person and virtual travel industry professionals across Asia Pacific, featured a lively panel discussion on the emerging trends and demands in meetings and events, changing business travel policies, luxury travel, and consumer behaviour in a post-pandemic era. These key trends emerged:
Business travel has been hit head-on by the COVID crisis. Experts report that it will never pick up to 2019 levels, and it is commonly said that Zoom killed business travel. I personally believe that business travel will recover but with different priorities.
NDC was one of the most heated phrases in the business travel sector until COVID-19 changed everything.
The Radisson hotel empire is more complex these days than it was a year ago, and the company’s Americas CEO is finally explaining why.
Tourists booking a hotel in Spain will soon be able to choose not only one with the best views or the biggest pool, but also one where the staff enjoy decent working conditions.
Hoteliers were put in a unique position in 2020 at the onset of the COVID-19 pandemic when travel stopped and room revenue slowed to a trickle.
With pandemic restrictions easing in some areas, consumers are ready, and excited, to travel again. Many people are fully vaccinated, tired of being at home and have been saving funds and travel miles to spend on their first opportunity to “revenge travel.” After months of stay-at-home orders, “revenge travel” is how consumers will make up for missed and cancelled trips.
Hotel loyalty programs might be due for an upgrade.
Resort properties have seen record-breaking demand this summer, leaving some to wonder when performance at those properties might come back down to earth.
After seeing the airline industry successfully monetize services that used to be free, one of the nation’s biggest hotel owners is hoping to adopt the practice for its guests.
Join Skift editors and research analysts as we explore our 2021 theme: Reigniting Travel’s New Economy. Now in its eighth year, Skift Global Forum 2021 is where global industry leaders will come together to discuss travel’s great comeback, making this Forum the most consequential in its history.
With more than two decades of experience in the global hospitality industry, Markus Schreyer has witnessed a number of shifts in what the most successful hotels offer and what travelers have now come to expect. Here, the Design Hotels’ senior vice president for the Americas and business innovation discusses his background, what makes a property stand out, plus his own travel preferences.