Sales & Marketing External Articles - Hospitality Net

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External Article

June 17, 2021

How Do Cities Bring Back Tourism?

Around the country, cities are recovering from a devastating year for business travel and tourism. Perhaps the biggest change? They’re finally showcasing the history of all the people who built them. In early March 2020, Van Johnson, the mayor of Savannah, Ga., decided to cancel the city’s annual St. Patrick’s Day celebration because of the threat of coronavirus. St. Patrick’s Day is a big deal in Savannah, a weekend festival that brings in millions of dollars of revenue for the city’s bars, restaurants, hotels and tourist attractions.

External Article

June 10, 2021

TMC Hospitality Caters To Social Group Travel Through Its Two Boutique Brands

After helping his company launch a venture capital fund in 2015 and recognizing a trend in social group travel, TMC Hospitality CEO and Founder Philip Bates launched two boutique brands to cater to that segment.

External Article

June 10, 2021

The Chain: SLS Hotels & Residences

SLS is the home of unique experiences coupled with a playful ambiance. Culinary artistry, theatrical interiors, subversive design touches and unexpected indulgences are at the heart of every SLS property. Collaborations with leading developers, architects, designers and chefs allow SLS to continue anticipating, innovating and shaping the future of luxury lifestyle living.

Hotel & Catering News Middle East

External Article

June 9, 2021

Time Out Names the Coolest Streets in the World Right Now

LONDON - Today, Time Out, the global media and hospitality brand debuts its first-ever list naming the World's Coolest Streets. The top 30 streets listed includes a street in Melbourne crowned number one – with Barcelona, London, Havana and LA narrowly missing out on the top spot.

External Article

June 7, 2021

What Does The Increase In Hotel Deflagging Mean For The Hospitality Industry?

Staying at independent boutique hotels and other unique hospitality businesses is becoming increasingly popular. This trend has flourished because of another recent trend in the hotel industry called “deflagging.”

External Article

June 3, 2021

Marriott program shows corporations, event planners how to safely resume meetings, conferences

The hotel industry last year watched the pandemic wipe out business travel and corporate events that help fill its guest rooms and banquet halls, turning 2020 from a boom year to a historic bust.

startribune.com

External Article

June 3, 2021

Why direct selling is experiencing its sweetest moment

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience. This huge increase has meant that many hoteliers have changed their passive or neutral attitudes towards direct sales to considering it a strategic pillar in their distribution. In this post, we will analyse the reasons for this explosion and, in a second post, why part of this change will be permanent and what hotels need to do to consolidate it.The leisure segment is leading the recovery

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Visit HITEC 2026 in San Antonio!

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Hospitality Financial and Technology Professionals (HFTP)

External Article

June 2, 2021

Scope, Size Vary As Meetings Business Returns to Hotels

Hotels with significant meetings business not only need to navigate their way back to whatever the new normal might be but must also contend with the possibility of unpredictable developments as conferences and events return to their properties, according to operators, planners and analysts.

External Article

May 27, 2021

US Hotels Prepare For Memorial Day Weekend Demand Surge

U.S. hoteliers expect more guests for Memorial Day weekend this year as more people are vaccinated against the COVID-19 virus and restrictions and guidelines ease.

External Article

May 26, 2021

Spanish Hoteliers Upbeat As COVID-19 Restrictions Ease

Hotels across Spain are reopening as the vital summer season gets underway, fueled by an easing of domestic and international travel restrictions and increasing vaccination levels.

External Article

May 20, 2021

Booking.com’s CMO Arjan Dijk on the emerging post-pandemic traveller

The Drum interviews Arjan Dijk, senior vice president and chief marketing officer of Booking.com, the leading online travel brand, on the evolving playbook for travel markets across the globe, the role that marketing will play in the reboot and the trends being seen in two of the largest markets: India and China.

External Article

May 12, 2021

Holiday Inn Owner Sees Busy U.S. Summer As Demand Returns

Holiday Inn owner IHG (IHG.L) said on Friday demand was coming back strongly and forecast a busy U.S. summer season as travellers take advantage of an easing of coronavirus lockdowns.

Visit HITEC 2026 in San Antonio!

HITEC is the center for the latest conversations on hospitality technology. Come and see the technology shaping the industry.

Hospitality Financial and Technology Professionals (HFTP)

External Article

April 27, 2021

Booking.com CMO on brand's pivot to local sights, and what comes next

A year ago, Booking.com, the Amsterdam-based travel and leisure portal, faced a Covid-led wipeout of its business. As the pandemic swept across the globe, the brand faced an unprecedented maelstrom. To survive, it cut its staff by a quarter and slashed its marketing budget to keep the business afloat while it rode out the storm.

campaignlive.co.uk

External Article

April 27, 2021

E.U. Set to Let Vaccinated U.S. Tourists Visit This Summer

American tourists who have been fully vaccinated against Covid-19 will be able to visit the European Union over the summer, the head of the bloc's executive body said in an interview with The New York Times on Sunday, more than a year after shutting down nonessential travel from most countries to limit the spread of the coronavirus.

The New York Times

External Article

April 27, 2021

Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?

2020 was certainly not "another-day-in-the-office" type of year for the travel industry. But Airbnb deserves a section on its own in the annals of that cataclysmic year.

External Article

April 26, 2021

Travel and Tourism Brands Boost Marketing and Tailor Messages

A new ad from Expedia today will kick off the online travel company's most expensive brand marketing effort in five years. In the ad, actress Rashida Jones embodies Expedia as a companion for a woman traveling alone to a foreign country. Ms. Jones transforms the traveler's sad hotel room into a larger, more pleasant space with a snap of her fingers, and helps remove her from a precarious situation involving women taking selfies.

External Article

April 22, 2021

Marriott Leans Into Superapps to Build Up Loyalty

Marriott International will apply lessons learned from its Alibaba joint venture in China to boost numbers for its Bonvoy loyalty program elsewhere, because local knowledge goes a long way.

External Article

April 21, 2021

Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months

Travel brands should get their email systems in place prior to the anticipated market recovery later this year, judging by Data Pack Q1, a study by Criteo.

MediaPost Communications

External Article

April 14, 2021

Despite big travel numbers, airlines aren't roaring back yet

Leisure air travel in the United States is on track to recover much more quickly than originally expected, thanks to the expedited distribution of vaccines, recent Covid-19 relief and economic stimulus legislation and pent-up demand. We now predict leisure travel in the United States will return to 2019 levels by early 2022. But even with the uptick in bookings, the industry still faces tough challenges ahead.

External Article

April 13, 2021

London hotels team up to encourage bookings

As hotels gear up to reopen on May 17, a collection of properties in London has teamed up to offer discounted stays and "value-added packages" to encourage bookings in the capital.

businesstraveller.com

London, United Kingdom