Human vs AI in Hotel Paid Ads
The article argues hotels should automate ad execution while keeping humans in control of strategy, positioning, and commercial objectives.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Opinion Articles
Expanding Hotel Marketing Analysis with Website Performance Insights
Exely's marketing director explains how website analytics reveals demand patterns before booking, citing cases where traffic analysis led to localization and content updates that boosted direct revenue.
By Anna Belash, Chief Marketing Officer, Exely
Your Hotel Isn't Being Found by AI — Here's Why That's a Crisis (and a Fix)
Hotels must optimize content for AI engines like ChatGPT as nearly half of website traffic will soon come from AI-driven searches, not traditional Google results.
By Cory Falter, Partner, Lure Agency
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Running 5 Hospitality Brands with a Team of 3
The operator uses automation tools like n8n, Make, and AI to handle workflows, content production, and reporting while maintaining human oversight for strategy.
By Lucas Stamm, Director of Marketing & Digital, Nara Hospitality Group
Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics
Leveraging Your Destination for Hotel Marketing
Your hotel’s performance and success are invariably tied to the context of its destination. By tapping into local organizations, cultural events, and neighborhood experiences, you can inspire and amplify your marketing strategy and create offerings that resonate with travelers. Listed below are some ways to leverage your destination resources effectively and in ways that still differentiate you from your competitors.
Revenue Architecture: How Elite Sales Leaders Engineer Predictable Growth in 2026
The article outlines a systematic approach to building predictable revenue through four pillars: signal intelligence, pipeline physics, conversion velocity, and cross-functional alignment.
By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief
Score big during FIFA World Cup 2026: How hotels can maximise revenue with Mobile Ordering
IRIS promotes mobile ordering solutions for hotels to maximize F&B revenue during the 2026 FIFA World Cup across North America.
By Graham Rushin, VP Sales & Marketing, IRIS
Emailing at the Right Tempo for Fewer Cart Abandonments and More Winbacks
Storey Hotel Management Group uses microsegmentation and strategic email timing to reduce cart abandonment and convert OTA guests to direct bookings.
By Adam Mogelonsky and Larry Mogelonsky
Beyond the RFP - How independent hotels compete for corporate visibility
A practical guide for independent hotels on joining consortia and TMC programs to gain corporate GDS visibility, including fees, requirements, and key deadlines for the 2027 season.
By Markus Busch, Editor/Publisher, hospitality.today
What hotels get wrong about branding (and how to fix it)
Mews Creative Director argues hotels must define their emotional brand territory before visual design work to create authentic guest experiences.
By Kristina Liebute, Marketing Content Writer, Mews
The Top 10 Reasons Customers Leave a Brand or Business
The report identifies rudeness, inconsistent support, and time-wasting experiences as the primary drivers of customer defection based on survey data.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The Brand Conversion Blind Spot
Hotels lose revenue during brand conversions because digital systems like OTAs and search don't automatically update, creating visibility gaps and booking confusion.
Hotels Are Paying for Guests They Already Own
Hotels often pay for bookings from guests who already decided to stay there, with attribution models masking this "recycled demand" problem.
By Sabine Filoni, Principal, L'Orangerie Group
The Travel Economy Reset: How Destinations Can Protect Market Share in a Year of Shrinking Wallets
The article argues destinations must use AI-driven demand prediction and personalized marketing to compete for more selective travelers during economic uncertainty.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
Study of 2,700 AI queries shows five London luxury hotels captured 57% of AI recommendations, with Google AI Mode routing favouring OTAs over direct booking
By Shamus Smith, Founder, LuxDirect
The One Word to Describe What You Do for Your Customers
The author advocates distilling your customer problem-solving into one word for marketing clarity, using "retention" and "inconsistency" as examples.
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
Why Indie Hotels Need a North Star More Than Ever
The article argues independent hotels need clear strategic positioning beyond aesthetic appeal to compete effectively in an oversaturated boutique market.
By Sean Danson, Founder, CBO, Brand Architect, New Pantheon
Mastering Profiling, Personalisation and Targeting Needs More Than Data at Whittlebury Park
Bradley Spielman at Whittlebury Park shares strategies for marketing to diverse audiences including spa guests, golfers, motorsport fans, and corporate groups using data-driven personas.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd