Meliá Barajas reborn: an urban oasis elevating Madrid’s lifestyle scene
Following a €10 million comprehensive renovation, the iconic hotel unveils a new bleisure concept that blends Meliá’s resort DNA with the vibrant energy of the Spanish capital.
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Thompson Madrid Debuts New Culinary Concepts and a Transformed Surrounding Plaza at the Heart of the City
Thompson Madrid today announces a significant expansion with the completion of the surrounding plaza and the opening of three new restaurants. Since its debut, Thompson Madrid has set a standard for design-forward hospitality in the capital. Now, following a transformative evolution of both its city surroundings and its culinary program, the property is reintroducing itself as a destination for travelers who appreciate classics delivered with refined sensibility, distinctive style, and a deep connection to the culture of the city.
Madrid Market Spotlight - FY 25
The comprehensive annual performance analysis shows strong profit growth driven by room revenue gains, despite rising labor costs and new hotel supply additions.
By Bruno Hallé and Albert Grau
Patrick Pollak has been appointed as Regional Vice-President and General Manager at Four Seasons Hotel Madrid
Four Seasons Hotel Madrid announces the appointment of Patrick Pollak as its new Regional Vice-President and General Manager. About to celebrate 30 years at Four Seasons, Patrick brings extensive international experience in luxury hospitality after leading several iconic Four Seasons properties in North America, Asia and Mexico.
WTTC High-Level Meeting in Madrid Examines Global Investment Challenges and Opportunities in Travel & Tourism
The sector contributed $11.7 trillion to global GDP in 2025, with 1.5 billion international travelers marking the strongest year on record.
Technology, Trust, and Travel Trends: Hospitality Takeaways from FITUR 2026
Key hospitality technology trends from FITUR 2026 include integrated platforms, AI-driven personalization, guest feedback as revenue input, and collaboration over competition.
By Florencia Cueto Pedrotti, Director, Global Engagement & Sales Enablement, Shiji
Madrid prepares for its most anticipated debut: Nômade Temple Madrid Opens Spring 2026
Officially opening its doors in late March 2026, Nômade Temple Madrid marks the Nômade brand's first European opening, bringing its philosophy of celebratory healing, cultural immersion, and shared experience to the heart of the Spanish capital. Following its two established properties in Tulum and Holbox, Nômade Temple Madrid represents a significant new chapter for the brand, one that redefines experiential luxury within an urban context.
Inside UMusic Hospitality & Lifestyle: Personalizing the guest experience through music
UMusic Hospitality president Jordi Solé explains how Universal Music Group's hotel brand uses curated music experiences to create emotional connections and differentiation.
Karen Stephens, Chief Marketing Officer, Revinate, Inc.
Ennismore Grows Presence in Spain with the Signing of the Hoxton, Madrid
Ennismore, the fastest-growing lifestyle hospitality company, is pleased to announce the signing of The Hoxton, Madrid, which is set to open in 2026. The hotel will be located in Madrid's bustling historic centre, on Plaza de Santa Ana, and comes as the brand's second destination in Spain, following the success of The Hoxton, Poblenou, which opened in Barcelona in 2022. The Hoxton, Madrid will be Ennismore's first property in the Spanish capital, adding to its growing network across Europe.
Guillermo Burgers Díaz has been appointed as Director of Operations at easyHotel Spain
EasyHotel has appointed Guillermo Burgers Díaz as its first Director of Operations in Spain, marking a significant step in the brand's growth strategy within the country. The creation of this role reflects Spain's growing importance to EasyHotel, which now represents 11% of the company's total revenue, following recent openings in Madrid and Barcelona.
ESC Congress helped push Madrid hotel performance to August high
Helped by the ESC Congress, Madrid’s hotel industry posted its highest August performance levels on record, according to preliminary data from CoStar. CoStar is a leading provider of online real estate marketplaces, information, and analytics in the property markets.
Hilton Drives Further Spain Growth with Signing of New Madrid Property
Hilton today announced the signing of DoubleTree by Hilton Madrid Principe de Vergara following a franchise agreement with Key International. The property is expected to open in late 2026 and will be located in Madrid´s affluent Salamanca neighbourhood. The new hotel will be managed by Panoram Hotel Management, a leading multi-brand hotel management company in Spain.
Banyan Tree debuts its first European branded residences in Madrid
With demand for branded residences continuing to outpace supply in global capitals, Padilla marks a milestone debut: the first ever Banyan Tree branded residences in Europe - and a rare opportunity to buy early into wellness-led living in Madrid's prestigious Salamanca district, one of Europe's most supply-constrained luxury markets.
Persepolis Investments Launches Banyan Tree Padilla Madrid Residences in Historic Salamanca District
Persepolis Investments is pleased to announce the launch of sales for Banyan Tree Padilla Madrid Residences, a historic architectural masterpiece in collaboration with Banyan Tree, boasting 24 residences in the Salamanca District. The building is a historic restoration designed by Julio Touza Sacristán that seamlessly blends the structure's original architecture while introducing new elements to welcome the surrounding environment. Residences range from 308 to 655 square meters, with prices starting under €3 million and reaching more than €16 million. Sales have officially commenced, marketed by Colliers and Knight Frank.
Dalata Announces First Hotel in Spain and Third in Continental Europe
Dalata Hotel Group plc ('Dalata' or the 'Group'), the UK and Ireland's largest independent four-star hotel operator, with a growing presence in Continental Europe, announces an agreement with Grupo Insur to lease a new 4-star Clayton hotel to be developed in Madrid. The hotel will be situated in Valdebebas, an emerging and vibrant neighbourhood of Madrid, which is adjacent to the Adolfo Suárez Madrid-Barajas Airport, the 5th busiest airport in Europe. Grupo Insur is a leading Spanish real estate company in operation for over 75 years and listed on the Madrid stock exchange.
The Luxury Collection Introduces an Icon Reimagined: The Palace, A Luxury Collection Hotel, Madrid
The Luxury Collection, part of Marriott Bonvoy's portfolio of over 30 extraordinary hotel brands, today announces the debut of The Palace, a Luxury Collection Hotel, Madrid into its prestigious global portfolio, following an extensive two-year restoration and refurbishment. Formerly The Westin Palace, Madrid, the hotel has a charming new identity that seamlessly blends rich historical heritage with innovative design, unparalleled luxury, and impeccable service.
UN Tourism Secretary-General, Zurab Pololikashvili, Aims to Establish Madrid as a Symbol of International Tourism With New Headquarters
UN Tourism’s (former UNWTO) new headquarters presentation is expected to take place amid upcoming elections for the Secretary-General, which will be held in May in Madrid, the capital city that hosts the UN agency.
Brach Madrid, Part of Evok Collection, Ii Now Open
Evok Collection's newest property Brach Madrid is now open and welcoming guests as of January 2025. The design-led five-star hotel by world renowned Architect Philippe Stark, located centrally on Gran Vía in the Spanish capital, joins Evok Collection's four-property portfolio consisting of Brach Paris, Cour des Vosges and Nolinski Paris and follows the successful launch of Nolinski Venezia in Italy last summer. Brach Madrid will be Evok Collection's first location in Spain and second outside of Paris.
Madrid welcomes the exceptional as Radisson Collection debuts in the heart of the capital, in the iconic Generali building
Radisson Hotel Group is delighted to welcome the exceptional to Madrid, with the debut of the first Radisson Collection property in Spain’s vibrant capital. This iconic hotel is set to open in 2027, redefining luxury hospitality in Madrid. The hotel will be located on Alcala Street, one of Madrid’s most prominent avenues in the prestigious Canalejas area, surrounded by renowned luxury brands such as Hermès, Louis Vuitton, and Cartier.
Madrid celebrates the opening of the new INNSiDE by Meliá Madrid Valdebebas
The new hotel has opened its doors in Valdebebas, a rapidly expanding area noted for its focus on sustainable, humane and innovative urban planning Designed to become a hub for business events and professional meetings in the city, INNSiDE Madrid Valdebebas houses a spectacular conference centre The property is owned by Saint Croix Holding Immobilier, a Pryconsa Group's Socimi, which has also acted as developer and builder of the project Reflecting the spirit of the INNSiDE by Meliá brand, art and culture will play a key role in the hotel, with spaces dedicated to artists such as Rubén Sánchez and Cachetejack INNSiDE Madrid Valdebebas, the new venture of Meliá Hotels International together with Saint Croix Holding Immobilier, Socimi of the Pryconsa Group, as owners of the property, opens its doors today to offer a new experience to those visitors to Madrid looking for a quiet and relaxed accommodation option, away from the frenetic pace of the city centre.