Pullman, the Accor Group's upscale international brand, is inaugurating the Pullman Phuket Arcadia Naithon Beach. It is the fifteenth resort in its portfolio, the fifth Pullman in Thailand, and nestled in Naithon Beach, one of the most beautiful expanses on Phuket's west coast. And it is steeped in the brand's "Work hard, Play hard" spirit and mirrors new seasoned travelers' wants and needs, i.e. hotels and resorts that are pulsating with life, that put people in touch with each other, and where they do not need to choose between pleasure and performance. Pullman, in other words, is pushing ahead with its expansion in top business and tourist destinations.