Search - Hospitality Net

Press Release Sales & Marketing

February 17, 2012

How to Combat Fake Reviews While Managing Online Reputation

Online reputation management (ORM) may seem like a daunting task, but if you are in the hospitality industry and are not participating in ORM, you need to seriously consider making the plunge. It is safe to say not only is this a trend that will not go away, but it will continue to increase considerably in use in the future. Remember that every guest that stays at your property is potentially defining your brand through online reviews, discussions with friends, and through social media. Fortunately, once ORM is built into your daily routine, it should not take too much time, and will actually help you improve your hotel services.

Santa Clara, California, United States

Press Release Sales & Marketing

February 16, 2012

Effective Social Media Contest Case Study: Hotel 1000

Hotel 1000 is a luxury hotel in Seattle that has won many accolades, including a recent selection as one of the top 200 hotels (#14 to be exact) in the U.S. by Conde Nast Traveler Readers' Choice Awards. In early October 2011, the hotel decided to overhaul its website with a new look and features. The in-house marketing team and Milestone Internet Marketing, Inc. strategized ways to promote the new website, and decided upon a creative social media push. (tweet this).

Santa Clara, California, United States

Supplier News Sales & Marketing

January 17, 2012

Adjusting to PPC Trends in 2012

Historically paid search has been about traffic, conversions, and leads. However, in 2012 this medium will begin to shift to include social media and mobile ppc tactics as well. Paid search and social media will continue to work together to reach new customers and increase branding. Social PPC will take off to reach a specific (targeted) user. With local search as the current buzz in SEO, mobile PPC will gain traction in 2012.

Santa Clara, California, United States

Press Release Sales & Marketing

January 10, 2012

Google Adwords Now Offering Social Extensions

Early last month, Google announced a new Adwords extension named "social extensions", which appears to be another hybrid of two platforms; just as Adwords Express combined PPC and local search results, so too would social extensions represent a merger of PPC and social media.

Santa Clara, California, United States

Press Release Sales & Marketing

January 6, 2012

Top 10 Social Media Trends for 2012

Social media has seen some amazing innovations in the last few years, and it doesnt show signs of stopping any time soon. As more users turn to friends and connections to get answers to their questions, search engines are working hard to build social signals into their algorithms. Staying on top of social media is about working smart, not just working hard. Based on where the industry is moving, these ten trends should be strong influencers in 2012.

Santa Clara, California, United States

Press Release Sales & Marketing

January 5, 2012

Watch Out QR Codes, Here Comes NFC

It's been a busy year in the realm of real-world to digital mobile technology. According to ScanLife's recently released Mobile Barcode Trend Report, 2011 saw a 440% year-over-year increase in the number of QR Codes scanned. This is due to several factors, including the exponential growth of smart phones sold, adoption of QR codes by businesses, and most importantly the increased awareness of Quick Response codes by consumers. Finding a QR code online, in-store, or on print publications has gone from a rare occurrence to a daily certainty.

Santa Clara, United States

Press Release Sales & Marketing

January 4, 2012

Tips For Optimizing Facebook News Feed for Hotels

Have you ever noticed that even though you have 430 friends on Facebook, only one tenth of them will show up on your news feed? Odds are, your Facebook friends and businesses are still posting on Facebook but a lot of times you will never see their updates. Does that mean that your carefully planned posts might not have even shown up on your Facebook's fans page? According to the Daily Beast, that is possible. The reason for that is Facebook's News Feed Algorithm called Edgerank.

Santa Clara, California, United States

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Press Release Sales & Marketing

January 3, 2012

5 Proactive Ways to Manage Your Online Reputation

What is online reputation? Online reputation is how your brand is perceived online based on what content can be found in the Internet and can be highly influenced by what people are saying about your business.

Santa Clara, California, United States

Press Release Sales & Marketing

January 3, 2012

Top 10 Marketing Trends For Hotels In 2012 - Free Educational Webinar

The new year always brings exciting new trends in online marketing. Join us for the next free webinar in our series where several of Milestone's marketing experts explore 10 of the hottest trends for hotels across a range of internet marketing categories: organic, paid and social. Get a great jump start on all your marketing New Year's resolutions by taking action on what's new and what's most effective.

Santa Clara, California, United States

Press Release Sales & Marketing

December 29, 2011

Successful Organic SEO Strategy in 2011

2011 has been a very exciting year in the SEO landscape with many changes, updates, and new ideas happening on search engines. As we are approaching the end of the year 2011, now is a good time for us to review some of the most successful initiatives and strategies that Milestone has implemented thus far this year.

Santa Clara, United States

Opinion Article Sales & Marketing

December 28, 2011

Making the most of your PPC budget

Thinking about Paid Search for the first time? If you've read any of our previous posts then you know that there is no better time to take advantage of PPC than the Holiday Season! Given the number of online channels that are now offering paid search (Google, Bing, Yahoo, Facebook) and the different targeting options within each channel, (Basic Text Ads, Image Ads, Mobile and Local Ads are now all available) it's hard to know exactly where to start. To help bring some peace of mind to the end user, Milestone has been able to put together a bit of a cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along:

Santa Clara, California, United States

Press Release Sales & Marketing

December 22, 2011

How Google’s Recent Ranking Algorithm Update Affects Hotels?

Google has announced new changes to their ranking algorithm that they say will impact 35 percent of searches. The idea behind the update is to provide more relevant results based on the nature of the search. For example, someone searching for "NASCAR" probably wants the latest race stats and not ones from a month ago. But web content from a year ago may still be a relevant match for a search on "how to grow zucchini". How can hoteliers take advantage of this update and benefit from the change?

Santa Clara, California, United States

December 21, 2011

Importance of Social Media Tracking and Online Reputation Management

Hotels, Social Media, and Online Reputation Management

Santa Clara, California, United States

Supplier News Sales & Marketing

December 15, 2011

Facebook Fans: Quality vs Quantity

An increasing number of sites offering "deals" for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at $299 in 2 weeks. However, there is little benefit to having a large number of fans on a social platform unless the fans interact and engage with you and their social circles.

Santa Clara, California, United States

Supplier News Sales & Marketing

December 14, 2011

Six Ways to Encourage Online Reviews for Hotel Properties

Customer reviews are one of the most powerful business and marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving their businesses as well as powerful recommendations to new, potential customers. Therefore, these reviews need to be embraced and encouraged.

Santa Clara, California, United States

Supplier News Sales & Marketing

December 13, 2011

Top 10 Social Tips to Capitalize this Holiday Season

The holidays are a great opportunity to engage with potential customers and increase brand awareness. Social media channels provide excellent tools to establish your business as a local authority and to have a presence in common holiday activities and holiday related searches. Here are a few tips to get you started:

Santa Clara, United States

Supplier News General Management

November 10, 2011

Milestone Wins Over 30 Awards for Hotel Website Design and Internet Marketing Strategies

Santa Clara, CA, November 10, 2011-Milestone Internet Marketing, Inc. announced today that it has received more than 30 awards in 2011 for excellence in hotel website design and marketing strategies. The awards were won in several prestigious competitions such as W3 and WebAwards, both of which are hosted by the International Academy of the Visual Arts, as well as The Communicator Awards and IMA (Interactive Media Awards). Each website was judged on creativity, innovation, campaign impact, design, copywriting, usability, marketing strategy, and campaign results by experienced professionals with an in-depth understanding of the current state of Internet advertising and design.

Santa Clara, California, United States

Opinion Article Sales & Marketing

November 2, 2011

Leveraging PPC During the Holiday Season - Part 1

As summer transitions into Autumn/Fall, most hotels are looking for a way to increase bookings during this historically slow period of the year. In most cases, trying to make any significant changes to an organic website to accommodate for this downtime may seem a bit overwhelming, and in many cases ineffective. PPC provides an excellent opportunity for hotels looking to take advantage of this slower period by running highly targeted short term campaigns for the holiday months. This article provides five steps to make sure you are getting the most out of your PPC during the Fall months.

By David Addison

Santa Clara, California, United States

Opinion Article Sales & Marketing

October 27, 2011

360-Degree Competitor Analysis - Top 5 Areas and 5 Tools

By Chad Tsang, eStrategist, Milestone Internet Marketing. The traditional competitive analysis for SEO has always been focused on keywords and backlinks; however, as Search Engines, such as Google and Bing, evolve to focus on universal search, competitive analysis should evolve to a 360º approach on universal search as well. The 5 areas we recommend focus on are Keywords, Backlinks, PPC, NAP Citations, and Social.

Santa Clara, California, United States

Opinion Article Sales & Marketing

October 26, 2011

4 Ways to Do Competitive Analysis for Paid Search

This article provides several starter questions to help you study your competition and leverage your competitive advantage. Once you begin to understand your competitors' strategy, you can begin to make decisions and changes effectively. Make sure you always test and monitor your campaign results and compare it to your competition.

Santa Clara, California, United States