In line with the vision of His Highness Sheikh Dr. Sultan Al Qasimi, Ruler of Sharjah and Member of the Federal Supreme Council, to further develop and enhance Sharjah's infrastructure and facilities for the tourism sector, and under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the 5th Sharjah Hospitality Forum (SHF), organized by the Sharjah Commerce and Tourism Development Authority (SCTDA), opened today (Wednesday, November 14, 2018) at Al Jawaher Reception and Convention Center, under the theme 'Trends of Millennials and Budget Tourism,' highlighting the role of these demographics in shaping and driving the sector's key trends.