Hard Rock Hotels today announced plans to locate a new property in London, Ontario, as the iconic global brand continues to expand its reach with another world-class hotel and entertainment venue in North America. Working in tandem with managing partners at Dora Hotel Company and The Cribbage Group, Hard Rock will transform the historic site of the former Kellogg's Canada Factory into a unique location that brings the brand's world-renowned music and entertainment offerings to the region. Hard Rock Hotel London, Ontario will greatly complement existing tourist activities in the region and create a wide variety of educational, cultural and historical experiences for guests of all ages to enjoy.