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March 12

The Always-Reply Future: A Conversation with TrustYou at ITB Berlin

TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.

Benjamin Jost in conversation with Simone Puorto

Press Release Finance

March 12

Understanding the Profit Picture: HotStats CEO Michael Grove at ITB Berlin

HotStats CEO explains why revenue growth doesn't always translate to stronger margins due to rising costs and evolving guest expectations.

HotStats

Radical Innovation Hospitality TECHNOLOGY

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Radical Innovation is an initiative that challenges creative thinkers and visionaries in hospitality TECH to pioneer compelling innovations that fuel the future of the hospitality and travel industries.

Radical Innovation

Ad #1 Hotel PMS

See why hotels are switching to Mews

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

March 12

Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin

Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.

Simon Bullingham, and Andrew Metcalfe in conversation with Simone Puorto

March 11

Payments, AI Commerce, and Why Retail Went First: A Conversation with Stripe at ITB Berlin

Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.

James Lemon in conversation with Simone Puorto

March 10

One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin

Access Hospitality's Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.

Nicola Longfield in conversation with Simone Puorto

See why hotels are switching to Mews

Ad #1 Hotel PMS

Revenue up. Manual work down. Hotels using Mews see 35% higher RevPAR and 45% more upsells. Book a free demo.

Mews

Interview Sales & Marketing

March 10

Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin

Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.

Michael Bennett, and Otto Konstantin Lindner in conversation with Simone Puorto

March 10

Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin

TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.

Ricky Daniels in conversation with Simone Puorto

Interview Sustainability

March 9

The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin

Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.

Willy Legrand in conversation with Simone Puorto

March 9

Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin

VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.

Ralph van Hooijdonk in conversation with Simone Puorto

Press Release Human Resources

March 6

Equality in Tourism Announces Gender Equality Champion of the Year Award 2026 Winners at ITB Berlin

Sri Lanka's Amba Yaalu Kandalama and Kenya's Nomad Africa won for employing 91 women against cultural norms and implementing comprehensive gender policies respectively.

Equality in Tourism International

Press Release Markets & Performance

March 5

ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times

The 60th anniversary event generated €47 billion in business deals despite Middle East flight disruptions, featuring Angola as host country and announcing Maldives for 2027.

ITB Berlin

Supplier News Technology

March 5

VenueSuite Launches Demand-Based Pricing at ITB Berlin

The solution extends dynamic pricing beyond guestrooms to meeting spaces, with early adopter KAS Meeting-Event Location reporting increased bookings on lower-demand dates.

Venuesuite

Editorial Article Technology

HN Original

March 5

A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two

Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.

By Henri Roelings, Founder, Hospitality Net

Supplier News Technology

March 4

MOVE at ITB Berlin: A Category-Defining Shift in Hotel Technology Architecture

Shiji's MOVE platform unifies PMS, POS, payments and guest systems into a single mobile environment, enabling staff to perform all functions from any location without changing devices.

Shiji