The Always-Reply Future: A Conversation with TrustYou at ITB Berlin
TrustYou's CEO envisions moving from fragmented guest communication to unified conversational AI that maintains context across all channels and touchpoints.
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Understanding the Profit Picture: HotStats CEO Michael Grove at ITB Berlin
HotStats CEO explains why revenue growth doesn't always translate to stronger margins due to rising costs and evolving guest expectations.
Experiences Are Inventory, Not a Feeling: A Conversation with Journey at ITB Berlin
Journey executives explain how hotels can generate 50% of revenue from non-room sources by treating experiences as bookable inventory rather than add-ons.
Payments, AI Commerce, and Why Retail Went First: A Conversation with Stripe at ITB Berlin
Stripe's James Lemon discusses payment infrastructure challenges in hotels and why AI booking technology is more complex for travel than retail.
One Platform, One Source of Truth: A Conversation with Access Hospitality at ITB Berlin
Access Hospitality's Navigator uses natural language AI to query unified hotel data, eliminating the need to toggle between multiple systems.
Social, Search, and the Fight for Direct Bookings: A Conversation with Cendyn and HOSPITALITY X at ITB Berlin
Cendyn's CEO and HOSPITALITY X Co-Founder discuss how social media evolved from brand awareness to direct conversion channel at ITB Berlin.
Friction, Wristbands, and Why Best-of-Breed Wins: A Conversation with TRYBE at ITB Berlin
TRYBE CEO discusses their wristband-based contactless system for spas, arguing specialized software with strong integrations beats all-in-one platforms.
The Regenerative Question: A Conversation with Willy Legrand at ITB Berlin
Dr. Willy Legrand discusses why 40 years of sustainability frameworks have failed to prevent environmental decline and explores regenerative tourism as a transformative alternative.
Meetings, Events, and a Ride in a Trabi: A Conversation with VenueSuite at ITB Berlin
VenueSuite announced demand-based pricing for meetings and events, applying room revenue management logic to meeting spaces with early results showing increased bookings on lower-demand dates.
Equality in Tourism Announces Gender Equality Champion of the Year Award 2026 Winners at ITB Berlin
Sri Lanka's Amba Yaalu Kandalama and Kenya's Nomad Africa won for employing 91 women against cultural norms and implementing comprehensive gender policies respectively.
ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times
The 60th anniversary event generated €47 billion in business deals despite Middle East flight disruptions, featuring Angola as host country and announcing Maldives for 2027.
VenueSuite Launches Demand-Based Pricing at ITB Berlin
The solution extends dynamic pricing beyond guestrooms to meeting spaces, with early adopter KAS Meeting-Event Location reporting increased bookings on lower-demand dates.
A new Hotel Yearbook, a moving interview, and ten things worth knowing: ITB Berlin 2026, Day Two
Day two coverage of ITB Berlin highlights live AI booking demos, regenerative hospitality debate, and production-ready hotel automation systems.
MOVE at ITB Berlin: A Category-Defining Shift in Hotel Technology Architecture
Shiji's MOVE platform unifies PMS, POS, payments and guest systems into a single mobile environment, enabling staff to perform all functions from any location without changing devices.
LyvInn to build on Frankfurt success
The brand achieved a 135 RGI in Frankfurt, outperforming competitors by 35%, and targets 14 hotels by 2029 across key European cities.
ITB Berlin 2026, Day One: Ten Things That Actually Stood Out
Coverage from ITB Berlin highlights the "toggle tax" hoteliers pay when staff switch between multiple systems during guest interactions.
StepStone and Proprium’s a&o Hostels acquires former office in central Berlin for conversion into Europe’s largest hostel
The €40 million conversion will create a 2,500-bed flagship property near Checkpoint Charlie, part of a&o's €500 million expansion backed by StepStone and Proprium.
Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality
The AI Agent uses unified guest profiles from Bookboost's CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
Mews raises the bar at ITB Berlin with high-performance hospitality and agentic AI innovation
The company will debut AI-powered rooming lists at ITB following a $300 million funding round and acquisition of housekeeping platform Flexkeeping.
German Outbound Travel Confirms Europe’s Strength and the Rise of Culture-Nature Destinations
Data Appeal and Mabrian analysis shows Germans increasingly favor European destinations combining cultural heritage with natural beauty, with Italy capturing nearly 20% of German stays across six regions.