Aztech Digital will exclusively distribute RateGain's UNO VIVA AI voice agent across Greece and Cyprus, targeting seasonal hotels facing staffing challenges.
Domes and Brookfield, through one of its private real estate funds, today announced a joint venture whereby Brookfield will acquire a majority stake in the Domes Zeen Chania. Through the joint venture, Brookfield and Domes will expand the resort through an investment of over €40 million.
Opening in Spring 2026, The Ilisian introduces a new destination for the Greek capital. More than a redevelopment, it is the revival of an Athenian landmark and the creation of a cultural district in its own right. Rooted in the Ilisia neighbourhood and shaped by the city's relationship with art, architecture and community, The Ilisian brings together a hotel, branded residences, a members' club, a significant wellness offering and a collection of dining and social spaces that invite Athenians and international travellers to meet, connect and experience Authentic Modern Athens. Its setting, within walking distance of major museums, ancient sites and contemporary neighbourhoods, places it at the natural crossroads of old and new Athens.
Hilton (NYSE: HLT) and RMKA Private Company today announced the signing of Sandblu Santorini, marking the highly anticipated debut of LXR Hotels & Resorts in Greece. Set to open for the 2026 summer season, this exclusive sanctuary joins a handpicked collection of independent and spirited properties, each celebrating the timeless pursuit of personal adventure.
INNSiDE Elounda is a brand-new 5* lifestyle resort on the sun-drenched shores of northeastern Crete, owned and managed by Zeus Hotels and proudly part of the global portfolio of Meliá Hotels International. Set to open on May 1st 2026, this will mark the exciting debut of the INNSiDE by Meliá brand - which is renowned for its vibrant atmosphere and contemporary design - in the Greek Islands, and introduces a fresh offering in the renowned destination of Elounda. The home of the first luxury hotel in Crete and a town with rich cultural heritage, INNSiDE invites guests to experience all the region has to offer, with a range of luxurious accommodation; personalised experiences, such as in-room yoga mats; and elevated Greek cuisine, while also offering exceptional value for money. Just a 5-minute drive from Elounda, a charming coastal town with a picturesque harbour, it's also only 10 minutes from the pretty fishing village of Plaka, a notably off-the-radar beach destination where crystal clear waters lap white pebbles.
Hilton (NYSE: HLT) has today announced the signing of Waldorf Astoria Scarlet Bay following a management agreement with Royal Group Holding. The property marks the iconic luxury brand's first property in Greece, joining Waldorf Astoria Hotels & Resorts properties in nearly 20 countries worldwide.
Visitor arrivals continue to grow, reflecting sustained demand in key international markets. According to the Bank of Greece, international arrivals increased by 4.1% YTD August 2025/24. The first four months recorded +5.8%, while May and June showed temporary declines of –2.7% and –1.7% respectively. However, performance strengthened in the peak season, with +6.4% in July and +8.1% in August.
Hilton (NYSE: HLT) has today announced the signing of Conrad Corfu following a franchise agreement with the Troulis family. Slated to open its doors ahead of the 2026 summer season, the luxury hotel will feature 136 rooms, suites and villas, a 200-metre beachfront and indoor and outdoor heated pools. Managed by Numo Hotels and Resorts, the property will also include a signature Aqua Piazza lagoon, lush, landscaped gardens, three restaurants, two bars, an extensive wellness centre, and open-air cinema and a kids club in collaboration with Worldwide Kids, with a treehouse-like micro village among olive trees and eucalyptus.
Santorini possesses one of the most irrefutably incredible landscapes in the world. From its soaring cliffs overlooking the calm azure Aegean Sea to the white, red, and black sand beaches formed by eons of volcanic activity, Thera, the island’s official name in Greek, has become synonymous with the nation’s interpretation of hospitality. It remains a longstanding and foremost destination for luxury romantic escapes and families looking for authentic experiences.
NEMA Design Hotel & Spa is excited to announce the upcoming unveiling of 35 brand-new luxury suites in Spring 2026. Nestled along the Aegean coastline, NEMA continues to distinguish itself as an adults-only boutique retreat for discerning travellers seeking refined luxury in the heart of Crete, just 20 minutes from Heraklion International Airport. At NEMA, guests are invited to truly disconnect from the demands of daily life, stepping away from screens, routines and constant noise to rediscover stillness, simplicity, and the restorative rhythm of nature.
Mar-Bella Collection, a family-owned Greek luxury hospitality brand, has opened its latest hotel, Avali. Set on a prime beachfront setting in Agios Ioannis Peristeron in south-east Corfu, the new hotel is less than 600-metres from the brand's established MarBella and Nido hotels. The opening of the boutique, adult-friendly hotel, follows the meticulous rebuild of an existing property with 76 rooms and suites.
For the brand-new all-suite resort Tella Thera in northwestern Crete, the surrounding landscape is more than just a setting. It is an essential and respected part of every guest experience. From partially subterranean suites with private pools to biomorphically shaped architecture and décor, planted rooftop terraces, a holistic spa, and a zero-waste restaurant, the family-owned property brings a new kind of conscious hospitality to the Greek island.
International arrivals at Greek airports increased 6.3% in YTD June 2025/24, reaching 12 million. The top 10 airports accounted for 95% of all international arrivals, with Athens alone representing 46%. However, 31% of the below presented international arrivals for Athens were Greek residents based on data of Athens International Airport.
Zeus International Hotels & Resorts proudly announces the acquisition of the Eretria Hotel & Spa Resort, located in Evia, Greece. The property now falls under the full ownership and management of the Group. This acquisition further reinforces Zeus International’s growing presence in the Greek tourism market.
YOTEL, the global hospitality brand known for its design-led, tech-forward hotels, has announced plans to expand its European footprint with the launch of YOTELPAD Athens - a 113-key urban aparthotel set across three centrally located buildings in the Greek capital. Marking the brand's debut in Greece, the project is a significant milestone in YOTEL's strategic growth across Europe and in the fast-evolving extended stay sector.
As the longtime General Manager of TUI Magic Life Candia Maris Resort in Crete and the recently appointed General Manager of Santo Collection on Santorini – both under Metaxa Hospitality Group, I’ve seen firsthand that no matter a hotelier’s reason for embracing sustainability, the rewards – for the property, our guests, and the broader community and culture – are well worth the effort.
Welcome to Neema Maison Finikia Santorini, the sparkling new jewel of Domes, and the debut of its thoughtfully crafted sub-brand, The Finds. This is not just a place to stay, is a place to arrive. To arrive into a slower rhythm. Into authenticity. Into a story you didn't know you were seeking. This July marks its exciting opening and this boutique sanctuary invites guests to discover the island's authentic spirit through a fresh, design-led lens. Located in Finikia, on the quietly captivating side of Santorini, a new kind of hospitality story begins.
This launch marks Ruby Group's first step into the Greek market, further expanding its presence across the Southern Europe region with a new Lean Luxury hotel in central Athens. Set just off Omonia Square, one of the city's most vibrant and historically rich neighbourhoods, the 114-room hotel will introduce Ruby's signature relaxed, design-forward concept to one of Europe's most dynamic tourist destinations. The project is being developed with Primetown Development, a Ruby Group partner known for its expertise in transforming urban real estate into high-quality hospitality space - a focus that aligns seamlessly with the Group's own strategic approach to smart, design-driven conversions.
New resort offers guests unique, wellness-focused experiences and a chance to embrace authentic Greek beauty.
Handwritten Collection, an anthology of carefully curated hotels, is delighted to announce the opening of Rocca a Mare Heraklion - Handwritten Collection, marking the debut of the brand in Greece. The newly opened hotel will be operated by Trésor Hospitality under a franchised agreement with Accor.