Can Gig Workers Help the Indian Hotel Industry Fill its Talent Gap?
The “gig economy” is becoming increasingly popular in India, with industries ranging from retail, transportation, and healthcare to knowledge-intensive and creative services such as consulting, advertising and marketing, and now even IT, turning to gig workers to meet their staffing needs. According to a recent NITI Aayog report, India's gig economy is predicted to grow from 7.7 million workers in 2020-21 to 23.5 million workers by 2029-30, making up 6.7% of the non-agricultural workforce or 4.1% of all employment in the country by that time. So, is it finally time for the Indian hotel industry, which has long struggled with a manpower shortage, to test the gig economy’s viability beyond just food delivery?