Moxy Hotels (www.moxy-hotels.marriott.com) made its debut today in Milan, Italy, shaking up the hotel industry with a fresh attitude and modern flair. A boutique hotel concept for the budget savvy traveller, the new Moxy Milan boldly reinvents the traditional economy hotel experience. "Moxy is the essence of the next generation traveller, not only Gen X and Y but guests with a younger sensibility, for whom contemporary style is paramount," said Tina Edmundson, global brand officer for Marriott International's luxury and lifestyle brands. "Every aspect of Moxy Hotels has been thoughtfully researched and crafted to reflect and deliver on the ever changing lifestyles and expectations of this rapidly growing customer segment."