Where Culture Meets Celestial Luxury: Waldorf Astoria Debuts in Rabat‑Salé
The highly anticipated hotel in Morocco’s tallest tower blends refined luxury and distinctive design with rich cultural heritage.
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Innovation Celebrated in Marrakesh as UN Tourism Backs Next Generation of Startups
UN Tourism announced startup competition winners in Marrakech, with Beyond the Map taking top prize for AR-powered cultural heritage experiences.
Hilton President & CEO Chris Nassetta explores global destinations through local dishes rooted in history, starting with a classic Moroccan tagine at Conrad Rabat Arzana
Hilton's CEO launches a video series learning traditional dishes from hotel chefs, starting with Moroccan tagine at Conrad Rabat Arzana.
Pierre Barusta has been appointed as Executive Chef at Four Seasons Hotel Casablanca
Four Seasons Hotel Casablanca announces the appointment of Pierre Barusta as Executive Chef, effective this April. With more than two decades of international culinary leadership across Europe, the Caribbean, the Middle East, and Asia, Chef Pierre brings a refined, globally inspired vision to the hotel’s culinary experience.
Nikki Beach Resort & Spa Marrakech to Open in 2028
Nikki Beach Hospitality Group, the global luxury lifestyle and hospitality company, is proud to announce the development of Nikki Beach Resort & Spa Marrakech, set to open in 2028. The new property will rise in an unrivalled prime location on the prestigious Route de l’Ourika, where the vibrant spirit of Marrakech meets the serenity of the Atlas Mountains.
Accor and Risma: A strengthened strategic partnership to accelerate tourism development in Morocco
The partnership will launch Sofitel Tangier, renovate existing properties, and create a co-funded training academy ahead of Morocco's 2030 World Cup hosting.
LEVA Hotels Enters North Africa with Casablanca Launch
Casablanca’s evolving hospitality landscape is set to welcome a new player this summer as LEVA Hotels enters Morocco with the launch of LEVA Casablanca, through a strategic management agreement with Ismail Oukrid, COO of the Group, Ares Invest, Oukrid Family Office. Formerly known as the Washington Hotel, the property is set for an official transition on 1st June 2026 and will undergo a phased refurbishment, allowing it to remain fully operational for guests throughout the transformation. This centrally located 106-key, 4-star property in the lively Mers Sultan district will be reimagined as a design-led, lifestyle-focused destination.
Virgin Limited Edition Announces a New Hotel near Marrakech
The 37-suite property on a 10-hectare organic farm will open in phases starting Q1 2027, developed with Sazanes Immobilier.
Kerten Hospitality Signs Casadora Resort By Cloud 7 Hotels
Kerten Hospitality, the global lifestyle hospitality group known for creating purpose-driven, community-centric destinations, has announced the signing of Casadora Resort by Cloud 7 Hotels, a new resort and branded residences project in El Jadida, initiated and developed by Groupe Ramos, the French real estate developer recognised for over half a century for its innovative developments and strong attachment to Moroccan culture and heritage.
DoubleTree by Hilton Marrakech La Palmeraie to Join Hilton’s Growing Lifestyle Footprint in Morocco
Hilton (NYSE: HLT) will further expand its presence in Morocco with the signing of DoubleTree by Hilton Marrakech La Palmeraie, a resort-style property set in Marrakech's renowned Palmeraie district.
IHG Hotels & Resorts Expands Its Luxury Lifestyle Portfolio in Morocco with the Signing of the First Kimpton in Marrakech
IHG Hotels & Resorts, one of the world's leading hotel companies, has announced the signing of a franchise agreement with Sirayane Hospitality, a local high end hospitality investor and operator with over twenty years' experience in Marrakech, to develop Kimpton Marrakech, a 67-key luxury lifestyle hotel opening in Q4 2026. The signing marks the introduction of the Kimpton brand in Morocco, further expanding IHG's luxury and lifestyle footprint in the country.
Kerten Hospitality Enters Morocco With Signing Of Cloud 7 Hotel Dersa Tetuàn
Kerten Hospitality, the global lifestyle operator renowned for creating community-driven destinations, today announced the signing of Cloud 7 Dersa Tetuàn in partnership with Oromecanica Group, a distinguished Moroccan jeweler celebrated for its commitment to authentic craftsmanship and fine artisanal heritage. The signing, which took place in Casablanca, marks Kerten Hospitality's foray into Morocco's vibrant and rapidly growing hospitality market.
Radisson Residences Taghazout Bay brings contemporary living to Morocco’s renowned surf capital
Radisson Hotel Group proudly announces the debut of Radisson Residences Taghazout Bay, in the heart of Morocco's surf capital. Nestled on the scenic hills of Taghazout Bay with sweeping views of the Atlantic, the new property features 208 modern serviced apartments, padel court, two outdoor pools and a kids area.
Radisson Residences Taghazout Bay Brings Contemporary Living to Morocco’s Renowned Surf Capital
Radisson Hotel Group proudly announces the debut of Radisson Residences Taghazout Bay, in the heart of Morocco's surf capital. Nestled on the scenic hills of Taghazout Bay with sweeping views of the Atlantic, the new property features 208 modern serviced apartments, padel court, two outdoor pools and a kid's area.
Michael Calixte has been appointed as Regional Vice President and General Manager at Fairmont Royal Palm Marrakech
Calixte has been with the group since 1989, and will now oversee Fairmont's four Morocco properties.
The refurbished Riu Palace Tikida Agadir is back with a new design and renovated spaces
RIU Hotels & Resorts and Tikida Group have completed the refurbishment of the Riu Palace Tikida Agadir, their 5-star beachfront hotel in Agadir, Morocco, which opened in 2012. The hotel, which offers the renowned 24h All Inclusive by RIU service, now has a capacity of 456 rooms and an improved layout, as well as new food options, brighter common areas and better entertainment to give guests an even more complete experience.
Milestone achieved: TUI Group launches 500th hotel project
The TUI Group last weel announced the launch of its 500th hotel project - TUI Magic Life Agadir - at the International Tourism Fair (ITB), marking a significant milestone in the company's global growth strategy. The tourism group plans to expand its hotel portfolio from the current 433 to 600 hotels in the medium term. Construction of the new club in Agadir, in partnership with the Tikida Group, is scheduled to begin this spring, with the opening scheduled for summer 2027.
GAIN & M&I Join Forces to Launch Tech Pavilion at M&I Fest Global, Marrakech
Growth Advisors International Network (GAIN) and M&I are proud to expand their partnership, transforming the technology and innovation landscape in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. This collaboration will debut at M&I Fest Global, held in Marrakech from March 16–20, 2025, with the launch of the Annual MICE Tech and Innovation Primer—a comprehensive guide to keep MICE suppliers and buyers ahead of the curve in technological advancements.
Hilton Accelerates Multi‑Brand Expansion in Morocco
Hilton (NYSE: HLT) is accelerating its plans to more than double its portfolio in Morocco with the signing of nine hotels across seven of its global brands, including the debut of its iconic Waldorf Astoria Hotels & Resorts brand in the capital city of Rabat, as well as the introduction of its luxury LXR Hotels & Resorts, lifestyle Curio Collection by Hilton, and value-driven Hampton by Hilton brands to the country.
Aleph Hospitality Announces Two Luxury Resorts in Morocco
Aleph Hospitality, the first and largest independent hospitality management company in the Middle East and Africa, has signed management agreements with the owners of two luxury resorts: Marchica Lagoon Resort in Nador and Michlifen Resort & Golf in Ifrane, Morocco. Aleph Hospitality has assumed operations of the two luxury resorts, bringing its world-class hospitality management expertise to both hotels.