How Swiss Deluxe Hotels Has Created a More Personalized Guest Booking Journey to Capitalize on the Post-Pandemic Return to Travel with PrivateDeal
In the wake of the COVID-19 pandemic, luxury hotel brands worldwide have been held to a higher standard of guest care, personalization and enhanced transparency across all touchpoints of the guest journey, including during the booking process. As one of the most admired hotel associations in Switzerland, the Swiss Deluxe Hotels (SDH) wanted to meet and exceed those guest expectations for its portfolio of thirty-nine 5-star hotels.