ONYX Hospitality Group, the leading hospitality management company, is delighted to announce the expansion of its renowned Shama brand with the launch of Shama Rayong, capitalising on the demand for serviced apartments.The signing ceremony took place on 1st April 2024 at Amari Bangkok, with the new property expected to welcome its first guests from Q1 2026. Shama Rayong marks a significant milestone for the brand and expanding its footprint in Thailand. The company recognises the increasing demand for serviced apartments, particularly in the post-pandemic era, and is confident that this new addition will be a welcome hub catering primarily to meet the needs of both long-stay expatriates working in the nearby industrial estates, business parks and those visiting for short-stay business purposes. The new addition is a continuation of the Shama brand's success in Thailand. There are currently 6 Shama properties in Thailand, whilst the brand also operates in Hong Kong, mainland China and Malaysia.Rayong is a city on the east coast of the Gulf of Thailand and the capital of Rayong province. Southeast of Bangkok, it is an important industrial area in Thailand. Rayong emerges as a pivotal player in Thailand's transformative Eastern Economic Corridor (EEC), joining forces with other Thai provinces, Chonburi and Chachoengsao, to spearhead the nation's manufacturing, research, and service sectors. Situated at the heart of this ambitious initiative, Rayong is poised to become a bustling hub, intricately linked with its ASEAN counterparts and global markets.Located on a convenient route connecting Rayong City Center and the Map Ta Phut Industrial Estate, Shama Rayong is within close proximity to major industrial estates and business parks like WHA Rayong 36 and CPGC, allowing for a seamless commute within a 15-20 minute drive. Ideal for expatriates with school-aged children, international schools such as St. Andrews International School, Green Valley, and Singapore International School, Rayong are all within a 20-minute drive. A tranquil area, Shama Rayong's location offers a peaceful atmosphere, a welcome respite after a busy day. When it comes to exploring during downtime, the vibrant Rayong City Center is just a 30-minute drive away. The property will feature over 150 room keys encompassing Studio, One-Bedroom and Two-Bedroom apartments, a restaurant, swimming pool, gym and meeting rooms, alongside all the welcoming signature touches guests have come to expect from the Shama brand.Shama, a serviced apartment brand, provides its residents with a combination of comfort, style, and luxury. Each Shama apartment has been thoughtfully designed to cater to the discerning tastes of executives and travellers who seek more than just contemporary lodging, instead creating a cosy, homely haven. Shama is more than just a residence; it's a hub for building relationships with the local community and fostering an environment that promotes socialising and sharing among residents and community members, alike. Whether a brief visit or settling in for an extended stay, everyone is embraced as part of the Shama family.Shama Social Club is an essential component of Shama's portfolio proposition and a key differentiator, inspiring community spirit and connecting guests to each of Shama's distinct locations. The Shama Social Club enhances guest experiences by connecting them to each unique neighbourhood. It is built on Shama's three main pillars: Contemporary living, featuring bespoke interior design that is both practical and stylish; Without boundaries, offering activities and programs to acclimate residents to the locale; and Thoughtful gestures, including considerate touches that help residents connect to the environment and feel at home from the first day of their stay.