Repositioning for Value: The Strategic Role of Hotel Turnarounds in Thailand
Post-pandemic Thailand faces 83,000+ rooms in Bangkok alone with 751 more keys opening by 2025, driving strategic repositioning over organic recovery.
Post-pandemic Thailand faces 83,000+ rooms in Bangkok alone with 751 more keys opening by 2025, driving strategic repositioning over organic recovery.
Travelodge Pattaya is pleased to announce the appointment of Sukhumnanda Sukudom as Hotel Manager, bringing over 20 years of experience in hotel operations and sales leadership to the property.
Radisson Hotel Group proudly unveils Radisson Hotel Chateau de Bangkok, a stunning reinvention of one of the city's most storied landmarks. Nestled in the prestigious Ploen Chit district, the hotel blends timeless European elegance with modern sophistication, offering 178 stylish rooms, three dining destinations and versatile event spaces for an elevated Bangkok experience.
TAT's new platform centralizes eco-certified accommodations and sustainable itineraries, positioning sustainability as a core tourism differentiator.
Bangkok's luxury residential landscape is entering a new chapter with the arrival of SLS Residences Bangkok Sukhumvit 24, the first SLS-branded residences in Asia-Pacific. Developed by Valanti Group, one of Thailand's leading luxury property developers, in partnership with Ennismore, the project brings a globally celebrated lifestyle brand to one of the city's most prestigious neighbourhoods. The unveiling is scheduled for early 2026.
Perched on the hilltops of Surin Beach, Navera Phuket - MGallery Collection gazes over the glittering, cerulean waters of the Andaman Sea at one of Phuket's most desirable locations. Navera Phuket will transcend the ordinary with 19 individual-styled villas, each designed to provide guests with an intimate and personalized retreat that blends contemporary Thai culture with unexpected charm.
Set where Kamala's emerald hills meet the sparkling Andaman Sea, Kamaliss MontAzure Phuket - MGallery Collection will offer a rare sanctuary between the energy of the coastline and the stillness of the hills. Located within the vibrant Kamala MontAzure community, a curated enclave of lifestyle, entertainment and lush nature, the 150-room resort will provide seamless access to Phuket's most dynamic experiences while preserving a sense of tranquility.
OUTRIGGER Hospitality Group has appointed Chris Long as General Manager of the forthcoming OUTRIGGER Phi Phi Island Resort, set to debut in February 2026.
Hyatt Hotels Corporation (NYSE: H) today announced the opening of Andaz One Bangkok this December 19th, 2025 - a distinctive new lifestyle hotel for curious urban travelers seeking to make the most of the Thai capital. Andaz One Bangkok is part of One Bangkok, the largest holistically integrated district at the Heart of Bangkok, which comprises workplaces, retail zones, luxury residences, hotels, art and culture, expansive open and green spaces, and a world-class LIVE entertainment arena. It will complement Andaz Pattaya Jomtien Beach as the second Andaz branded hotel in Thailand.
Perfectly located in Bangkok vibrant central district, this destination is just steps from world-class shopping, dining, and lifestyle experiences. Enjoy 8 unique culinary venues, from immersive dining to a rooftop bar. Accommodations blend Thailand floral heritage with timeless elegance, featuring Fairmont Gold, a kids club, and pet-friendly options. Meeting spaces include a main ballroom with a soaring 14-meter ceiling. Rejuvenate at the luxury spa, where ancient Thai healing meets modern wellness.
IHG Hotels & Resorts debuts Garner by IHG in South East Asia, with the opening of Garner Hotel Pattaya Central. Guests can immerse themselves in the vibrancy of this coastal city in Thailand, all while experiencing the brand's ethos of 'easy going stays that get you on your way'.
Pullman Bangkok Hotel G is pleased to announce the appointment of Mr. Pierre Betourne as its new General Manager. With over 20 years of global hospitality experience, Pierre brings a strong record in operational leadership, brand development, and team empowerment across diverse destinations and cultural environments.
The Le Petit Prince Kids Club becomes the first expression of Sofitel's new-generation design approach, shaped around deeper storytelling, sensory design and the core values of Saint-Exupéry's world.
Rising quietly along Kamala's evergreen hillsides, The Residences at InterContinental Phuket Resort unveils a refreshing architectural perspective for contemporary Asian living — one where paradise is not performed, but lived. Conceived as "The Edge of Heaven," the addition of the residences completes the resort's trilogy inspired by the ancient Tribhumikatha cosmology: the hotel as the Heart of Heaven, the Emerald Pool and gardens as the Garden of Heaven, and the residences as the Far East Paradise - where everyday life is elevated beyond the ordinary.
Centara Hotels & Resorts proudly introduces Centara Karon Villas Phuket, an exclusive villa-only extension located next to Centara Karon Resort Phuket, just a few minutes away from the golden sands of Karon Beach. This intimate retreat features 50 modern villas, each designed for those who value space and privacy. Guests can choose from one, two and three-bedroom configurations, with many villas boasting private plunge pools, spacious balconies, and separate living areas, creating the perfect setting for romantic escapes, family holidays, or group retreats. Privacy is at the heart of the experience, complemented by exceptional facilities including a 3,000 sqm pool area with four swimming pools, SPA Cenvaree for holistic treatments, and a fully equipped fitness centre. Families will appreciate the Chang Dee Kids' Club and E-Zone, while couples can unwind at Pink Social, a chic coffee lounge that transforms into an evening bar. Dining options range from Bistro Grill & Bar's Thai and international cuisine to poolside bites at Tropix, Koh Kool, and Splash Deck.
Tribute Portfolio, part of Marriott Bonvoy's global portfolio of over 30 extraordinary hotel brands, today announced the opening of Metropole Bangkok, A Tribute Portfolio Hotel in the trendy Thonglor district of Bangkok. This opening marks the highly anticipated debut of the Tribute Portfolio, a family of independent boutique hotels, in Thailand.
Cross Hotels & Resorts has announced the opening of Cross Vibe Bangkok Srinakarin, a contemporary lifestyle hotel bringing a fresh, energetic feel to one of Bangkok's fastest-growing districts near MRT Suan Luang Rama IX Station. Perfectly positioned for both business and leisure travellers, the hotel places guests within easy reach of major shopping malls, leafy parks, local markets and key city connections.
Centara achieved 35% GHG reduction and 30% water savings while securing GSTC certification for all 42 properties by 2025.
The three-day event brought together leaders from 425+ independent luxury hotels to explore AI, generational shifts, and global trends affecting hospitality.
Banyan Group has announced the launch of the final phase of the Residences at Garrya Phuket, with the introduction of an elegant new collection of stunning wellness-inspired two and three-bedroom beachfront penthouses. This final release completes the Garrya Residences portfolio within the world-renowned Laguna Phuket integrated resort, offering investors and homeowners an exceptional opportunity to secure a beachfront property that combines refined coastal living with nature's serenity and world-class wellbeing amenities.