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Novility B.V. To Exhibit On Home Soil At HITEC Amsterdam

Novility is proud to announce that it will exhibit at the Hospitality Industry Technology and Conference (HITEC®) in Amsterdam, which will be Hospitality Financial and Technology Professionals' (HFTP®) debut in Europe. The Netherlands based company is also a Platinum sponsor of the event that will host over 60 hospitality technology vendors and thousands of industry professionals from around the world.

Talking Tech with Carson Booth - HITEC Amsterdam Advisory Council Chair

This March 28–30, HFTP is producing its newest endeavor, HITEC Amsterdam, a smaller, boutique version of the ongoing, popular 45-year event. Helping to guide the educational component is long-time HFTP member, Carson Booth, vice president of global technology for Marriott International (Starwood). Using his expertise in the European, and international, hotel market, Booth leads a council of advisors to make the program uniquely European, with global appeal.

Sir Adam opens in Amsterdam

Amsterdam welcomes a new headliner as Sir Adam takes to the decks at the city's landmark A'DAM Toren for its official opening today. Drawing inspiration from its creative neighborhood, the hotel perfectly combines first-class musical credentials with its own inimitable brand of artful luxury. For Sir Adam"s visual identity, renowned New York-based design studio ICRAVE was responsible for creating an environment that reflects the raw power and musicality of the space it inhabits. Embracing the original structure of the tower, exposed concrete pillars and ceilings frame the interiors, while floor-to-ceiling windows allow the city"s iconic skyline to take center stage.