"demand forecasting" - Search - Hospitality Net

Supplier News Markets & Performance

May 21

HotelData.com Q1 2026 Hotel Profitability Report Signals Strong Start to Year for U.S. Hotels, But Forecasts Grow More Cautious for the Remainder of 2026

Q1 showed that demand is still there, but profitability is increasingly coming down to how effectively hotels convert that demand into revenue. Hotels are not necessarily struggling to fill rooms. ... a more cautious Q2–Q4 environment ADR is forecast to rise 1.6% compared to Q2–Q4 2025 actuals RevPAR is forecast to decline 1.3% TrevPAR is forecast to decline 2.6% Occupancy is expected to

Opinion Article Operations & Strategy

May 19

From Binders to Real-Time: How Hospitality America Rewired Operations for a Digital Era

Platforms like Hotel Effectiveness have allowed us to significantly increase the frequency of forecasting while reducing the hours leaders spend compiling and interpreting data. ... Broad visibility allows us to identify best-in-class execution across both high-demand and low-demand periods.

By Ryan Sistare, Vice President of Operations, Hospitality America

Supplier News Markets & Performance

May 19

RV Park Supply Near World Cup Host Cities More Than Triples Ahead of 2026 Tournament Window

Fans are already planning, but demand will continue to move as teams progress and travel plans change throughout the tournament. For operators, this is not a set-and-forget demand opportunity. ... Parks need to monitor booking pace, local demand and match outcomes closely, then use dynamic pricing to make the most of each shift in demand.

Opinion Article Markets & Performance

May 11

Q1 2026 Major U.S. Hotel Sales Survey & Lodging Sector Overview

During Q1 2026 the U.S. hotel industry experienced stronger than expected momentum, with room night demand rising 2.0% which outpaced a room supply increase of 0.6%. ... The 2026 FIFA World Cup, which will be played across the U.S., Canada, and Mexico, is forecast to contribute outsized gains in both demand and average rate within host markets.

By Daniel Lesser, President & CEO, LW Hospitality Advisors LLC (LWHA)

Opinion Article Markets & Performance

May 6

Resilience on Display: Chicago Tourism Gains Momentum

Chicago’s tourism rebound strengthened in 2025, with hotel demand rising despite global headwinds. ... In 2025, demand grew by 2.3% compared to 2024. This growth was primarily driven by a 4.6% increase in the leisure segment, as group demand declined.

By Brian Arevalo and Emeldina Paratusic

Chicago, United States

Explainer Sales & Marketing

May 1

The 2026 World Cup won’t deliver demand the way hotels expected. Here’s how to respond.

World Cup demand is arriving later, behaving differently, and rewarding hotels that adapt in real time rather than rely on traditional forecasts. ... The window to capture demand is later than expected What’s becoming clear is that the World Cup demand curve is more compressed than traditional forecasts assumed.

By Nicola Graham, Chief Marketing Officer, Cendyn™

Report Markets & Performance

May 1

HVS U.S. Market Pulse: April 2026

Since January 1, our RevPAR forecast has been notably higher than others in our sector, and performance so far this year suggests that even our forecast may be too conservative. ... Our latest U.S. forecast is as follows. It’s a positive sign that funding has resumed for the Transportation Security Administration (TSA) and security lines have normalized at major U.S. airports.

By Rodney Clough, President - HVS Americas, Denver, HVS

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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net

Podcast Sales & Marketing

April 30

Capture and convert FIFA World Cup demand and win more direct revenue

Given his deep expertise in demand forecasting, real-time data utilization, and building future-ready tech stacks, Adam is especially well-positioned to help us unpack what hoteliers should be preparing ... Any strategies for those folks to try and capitalize on demand?

Karen Stephens in conversation with Adam Mogelonsky

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Why Hospitality Net Leads B2B in Hospitality

Learn what makes us the industry-leader in what we do.

Hospitality Net

Opinion Article Markets & Performance

April 8

Philadelphia Lodging Market: Post-Pandemic, Today, and Beyond

Philadelphia has experienced a slower demand rebound from the effects of the pandemic. ... However, this metric recovered at a much faster pace than room-night demand, noting a new peak of roughly $146 by 2022.

By Jerod Byrd, Senior Vice President, Partner and Director of Operations of the HVS Philadelphia Consulting and Valuation division, HVS

Philadelphia, United States

Report Markets & Performance

April 3

Hotel Investment Risk and Performance by Product Type in Kansas City

The market experienced steady economic and population growth, which supported increasing hotel demand. ... Looking Forward The forecast for the Kansas City economy is optimistic.

By Benjamin Giebler, Project Manager, St. Louis, HVS

Kansas City, United States

Report Markets & Performance

March 27

HVS U.S. Market Pulse: March 2026

Since January 1, our RevPAR forecast has been notably higher than others in our sector, and performance so far this year suggests that even our forecast may be too conservative. ... Our latest U.S. forecast is as follows. HVS offers the HVS MarketCast if you require an occupancy and ADR forecast for a specific market or submarket. Please reach out to me to learn more.

By Rodney Clough, President - HVS Americas, Denver, HVS

Supplier News Markets & Performance

March 25

U.S. Hospitality Shows Cautious Readiness Ahead of 2026 World Cup

OysterLink research shows 2026 World Cup demand softer than expected, with only 1.7% RevPAR uplift forecast and some hotels seeing just 15% uptake on FIFA room blocks. ... Based on an analysis of recent hotel forecasts, booking data and industry reports, OysterLink found that while the tournament is still expected to drive demand, the overall uplift may fall short of early

Opinion Article Sales & Marketing

March 24

Score big during FIFA World Cup 2026: How hotels can maximise revenue with Mobile Ordering

According to recent analysis shared on Hospitality Net, host cities across the USA, Canada and Mexico are forecasting significant demand during the tournament, with Average Daily Rates expected to rise ... Controlling peak service pressure World Cup match schedules will inevitably create surges in demand during specific periods.

By Graham Rushin, VP Sales & Marketing, IRIS

Opinion Article Markets & Performance

March 20

HVS Takeaways: Optimism Dominates at Hunter Conference 2026

As a result, even notable international demand downturns should not substantially affect the attendee figures. ... The HVS Forecast for the U.S.

By Courtney Vris, Senior Project Manager and Leader HVS Atlanta office, HVS

Atlanta, United States

Opinion Article Wellness & Wellbeing

March 16

Leading North American Hotel Wellness with Marriott’s Suzanne Holbrook

In the U.S., massage therapy still accounts for 70% of spa visits, but demand for advanced skincare, fitness and tech-enabled treatments is rising. ... What do you forecast to be the most productive applications for midscale and economy hotels?

By Adam Mogelonsky and Larry Mogelonsky

Opinion Article Operations & Strategy

March 13

Climate Resilience for U.S. Hotels: 5 Ways Leaders Can Turn Weather Disruptions into Revenue Opportunities

Leverage Displaced Demand & Local Partnerships Disasters create unforeseen demand: evacuees, aid workers, corporate travelers rerouted from affected areas. ... Another example: hotels adjacent to California wildfires in late 2024 leveraged displacement demand and flexible packages to maintain revenue and occupancy.

By Muhammad Tanveer, Author - The Sales Leadership Brief (Linkedin Newsletter), The Sales Leadership Brief

Opinion Article Finance

March 12

Why Cost per Occupied Room Is the Metric That Will Shape Hotel Profitability in 2026

Labor planning should increasingly rely on day-level demand forecasts rather than monthly occupancy averages. ... Matching staffing levels to demand helps control overtime and reduces the risk of overstaffing during low-demand periods. 5.

By Sarah McCay Tams, Head of Editorial, Actabl

Supplier News Markets & Performance

March 12

New HotelData.com Report Finds Hotel Labor Costs Rising Faster Than Productivity Gains

The hotels that will succeed in the year ahead will be those that dynamically align staffing with demand while maintaining consistent service. ... Labor: As RevPAR growth moderates, aligning staffing levels more dynamically with demand will become essential for protecting margins.

Actabl and HotelData.com

Opinion Article Markets & Performance

March 11

Top 5 travel destinations in the USA with the strongest hotel pricing growth in 2026

The most successful hotels in 2026 will be those that: Accurately forecast demand by spotting forward-looking signals early Adjust prices, restrictions and promotions instantly when demand shifts Continuously ... Thanks to our free Market Alerts dashboard, independent hoteliers can access tailored insights for their specific market, including: Demand changes Market and competitor prices Events impacting demand

By Laure Cremers, Content Specialist, Lighthouse

Opinion Article Development

March 11

Why Is San Diego a Favorite Among Hotel Investors?

Segments Fueling Sustained Hotel Demand San Diego’s lodging demand is anchored by two primary pillars: domestic leisure travel and convention business. ... The San Diego Tourism Authority projects modest growth in lodging demand in 2026, with many market participants anticipating stronger gains in 2027 and 2028 as group demand normalizes and airport improvements

By Kirsten Smiley, Senior Vice President, Southern California Region Director, HVS Los Angeles, HVS

San Diego, United States