As a result, even notable international demand downturns should not substantially affect the attendee figures. ... The HVS Forecast for the U.S.
In the U.S., massage therapy still accounts for 70% of spa visits, but demand for advanced skincare, fitness and tech-enabled treatments is rising. ... What do you forecast to be the most productive applications for midscale and economy hotels?
Leverage Displaced Demand & Local Partnerships Disasters create unforeseen demand: evacuees, aid workers, corporate travelers rerouted from affected areas. ... Another example: hotels adjacent to California wildfires in late 2024 leveraged displacement demand and flexible packages to maintain revenue and occupancy.
Labor planning should increasingly rely on day-level demand forecasts rather than monthly occupancy averages. ... Matching staffing levels to demand helps control overtime and reduces the risk of overstaffing during low-demand periods. 5.
The hotels that will succeed in the year ahead will be those that dynamically align staffing with demand while maintaining consistent service. ... Labor: As RevPAR growth moderates, aligning staffing levels more dynamically with demand will become essential for protecting margins.
The most successful hotels in 2026 will be those that: Accurately forecast demand by spotting forward-looking signals early Adjust prices, restrictions and promotions instantly when demand shifts Continuously ... Thanks to our free Market Alerts dashboard, independent hoteliers can access tailored insights for their specific market, including: Demand changes Market and competitor prices Events impacting demand
Segments Fueling Sustained Hotel Demand San Diego’s lodging demand is anchored by two primary pillars: domestic leisure travel and convention business. ... The San Diego Tourism Authority projects modest growth in lodging demand in 2026, with many market participants anticipating stronger gains in 2027 and 2028 as group demand normalizes and airport improvements
With major growth across Mexico, Brazil and the Dominican Republic, the demand for design expertise, professional services, and innovative products has never been greater. ... Leading developers, hotel operators, design and architect studios, and procurement firms will meet at HRDS to strategically source for the demand ahead, steering project success.
The STR/CoStar February 2026 forecast is lower, at 0.6% blended RevPAR growth , yet the segmented forecast aligns with what is evident in the market. ... The HVS Americas February 2026 forecast projects just +2.2% overall RevPAR growth, below the long-term average of +3.0%.
In this model, destinations benefit directly from inbound demand. ... Reduced inbound demand is constricting feasibility models. This is leading to a contraction in development pipelines nationwide.
The revision was driven by upgrades to our ADR forecast for upper-end scales. ... From Latin America, Ecuador, Brazil, and Argentina should be larger demand generators.
The findings underscore a clear conclusion, that the proposed policy carries a high risk of reducing travel demand and weakening the U.S.’s competitive standing in a fiercely contested global tourism market ... Impacts are assessed for 2026 relative to a baseline business-as-usual forecast and cover arrivals, visitor spending, Travel & Tourism GDP and employment.
For 2026, occupancy, average daily rate (ADR) and revenue per available room (RevPAR) were each upgraded 0.1 ppts from the previous forecast. ... Supply growth was lowered 0.2 ppts, while demand was reduced 0.1 ppts.
Amidst economic headwinds, persistent elevated levels of inflation, a softening job market, and changing travel patterns, mid-year U.S. hotel performance forecasts were downgraded. ... For the near term, many expect inbound international visitation to remain suppressed while group and business transient demand has softened.
Flywire's comprehensive payment solutions, which automate deposits, pre-payments, and balance collections with flexible payment options, help providers capitalize on this demand while more accurately forecasting
Los Angeles occupancy remains below pre pandemic levels due to entertainment strikes, soft leisure demand, weak international travel, and 2025 wildfire disruptions. ... And to stay ahead of the evolving dynamics of any major market on a quarterly basis, consider HVS MarketCast as a valuable forecasting tool.
RevPAR growth forecast to 0.1%. ... Our strategic segmentation and sales-driven focus allow us to offset slower business travel with rate strength and targeted leisure demand.
The forecast is conservative compared to 2016 highs but highlights the market’s struggles post-pandemic. ... San Francisco faces a unique challenge, as its supply is roughly 20% larger than New Orleans, making demand harder to concentrate.
Preparing for 2026 The report outlines three priorities operators should consider in 2026 to maintain profitability as wages remain elevated and demand plateaus: Integrate forecasting directly with labor ... Even small forecasting variances can quickly misalign staffing with demand, making static payroll budgets no longer sufficient. Prioritize efficiency over cuts .
Preparing for 2026 The report outlines three priorities operators should consider in 2026 to maintain profitability as wages remain elevated and demand plateaus: Integrate forecasting directly with labor ... Even small forecasting variances can quickly misalign staffing with demand, making static payroll budgets no longer sufficient. Prioritize efficiency over cuts .