In the years that followed the COVID-19 pandemic, the market experienced a gradual recovery, with ADR rebounding faster than demand due to strong pricing strategies and resilient leisure travel. By 2023, rooms revenue surpassed pre-pandemic levels despite hotel room-night demand remaining below the 2019 figure. In 2024, demand and occupancy remained relatively flat, with weaker convention-related travel. Despite softness in the citywide group segment, leisure and business travel have recorded steady growth over the last few years, fueled by increasing tourism, strategic investments in infrastructure, and the city’s ongoing efforts to enhance its appeal as a hub for both leisure and business travelers.