The AI Hospitality Alliance has formed a 22-member inaugural Advisory Board spanning hotel brands, cloud infrastructure, payments, academia, and AI platforms to guide responsible AI adoption and standards across the industry.
Infor Hospitality previews five HITEC 2025 vendors addressing hotel tech fragmentation, covering loyalty, owner relations, back-office automation, ancillary revenue, and AI-powered distribution.
Hoteza argues that fragmented point solutions limit hotel performance, and that a unified guest journey platform connecting check-in, in-room entertainment, AI messaging, and upselling can lift RevPAR by 12% and ancillary revenue by 30%.
Drawing on interviews with 38 leaders across 13 countries, the author argues hotels must build a hospitality strategy first and use technology to enable it, not the reverse.
WTTC's Executive Council approved eight strategic priorities covering digital journeys, sustainability, AI, connectivity, and workforce, shaped by 200+ CEO interviews.
Payments have evolved from a back-office function to core hotel infrastructure, with integrated systems now essential for operational efficiency, security, and meeting guest expectations across every touchpoint.
Leonardo Hotels Central Europe rolled out the Proposales cloud quotation tool across all properties in early 2026, cutting offer processing time by 50% and lifting booking rates by 12%.
EHL Dean Achim Schmitt argues hospitality's decades of comfort-driven complacency left it unprepared on talent and innovation, with retention, human connection, and competency-based education as the path forward.
An opinion piece arguing that frictionless, tech-enabled check-in is the new gold standard for business hotels, drawing a direct parallel to the Uber ride experience.
Inspired by an AWS and Shiji whitepaper, the roadmap outlines five key F&B trends and six technology strategies, including cloud POS, mobile ordering, and real-time analytics, to help hotels improve margins and guest satisfaction.
HFTP and RX will launch HITEC Paris on November 5, 2026, co-located with EquipHotel Paris at the Paris Expo Porte de Versailles, targeting European hospitality technology professionals.
IDS Next promotes Rajesh Yadav from Chief Revenue Officer to COO, tasking him with scaling operations into Europe and the USA and advancing cloud-native, AI-ready ERP solutions.
Sirma Group will exhibit at HITEC 2026 in San Antonio (June 15-18), showcasing its Vela AI agent and Travel Hospitality 360 Connect framework for enterprise-wide operational intelligence.
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
Analysis explores how hotels lost their role as innovation showcases since the digital revolution, shifting from pioneering physical tech to lagging behind home automation.
Daily point and anker alpen released an 8-step framework whitepaper to help hotels select CRM systems that align with strategy rather than just features.
The article outlines how hotel groups should prioritize operational alignment, cloud infrastructure, and API connectivity over isolated technology investments for scalable growth.
The article argues that manual, disconnected hotel operations create communication gaps that hurt guest experience and advocates for centralized digital systems to ensure consistency across portfolios.
Scottish hotel GMs discuss AI adoption, digital transformation priorities, and balancing technology with human service delivery.
Martin brings 15+ years of hospitality technology experience to scale Trybe's spa and wellness platform across North America.