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Press Release Operations & Strategy

Corporate Hotel Programs Evolve Amid Market Complexity, Cost Pressures and Rising AI Adoption

Corporate travel managers continue to adapt their hotel sourcing strategies in response to changing global market dynamics, the rapid adoption of artificial intelligence (AI), and evolving program priorities ... However, in EMEA, there is a shift towards NLRA. Growing Interest in AI Adoption, but Human Insight Remains Essential The research points to a significant shift in the use of AI in hotel sourcing.

GBTA and Radisson Hotel Group
Press Release Technology

The AI Hospitality Alliance Declaration

Agentic Direct Booking & Commerce Representing hoteliers and travelers in conversations with major AI platforms Improving discoverability and enabling direct booking through consumer AI platforms Keeping ... AI developments AI Hospitality Summit – our in-person flagship conference A Commitment We recognize the scale of this undertaking.

AIHA
Ad Social Strategy
Turn Social Into Commercial Growth

A two-day working summit, live and online, for hospitality teams ready to improve bookings, reputation and results.
KORDIE®
Ad AI Hospitality
Ernest - Lighthouse's AI for hoteliers

"Just tell me why my weekend pickup dropped." With Ernest, now you can ask your commercial data anything, and act on the answer. 
Lighthouse
Podcast Technology

The AI booking shift: What hoteliers need to do now

Tune in to learn why clean data, direct booking strategy, and AI discoverability are the new competitive advantage. ... Karen has more than 25 years of expertise in global hospitality technology and online distribution — including managing global accounts in travel and hospitality organizations such as Travelocity and lastminute.com

Karen StephensDylan Cole
Karen Stephens in conversation with Dylan Cole
Opinion Article Sales & Marketing

The Black Box of Hotel Distribution

It influences discoverability, decision-making, reputation, conversion, and increasingly, the confidence that AI systems place in a property’s information. ... And in many ways, it may become one of the defining distribution challenges of the AI era. Because the future winners in hospitality will not necessarily be the hotels with the most content.

Fred Bean
By Fred Bean, Founder & CEO, HotelPORT
Supplier News Technology

Grevon debuts AI booking and connectivity platform at HITEC 2026

In early trials, Kore is already surfacing a property's full data set to large language models, making connected hotels discoverable inside AI-powered travel planning as that channel takes shape. ... And because they run on Grevon Kore, every property is simultaneously building its position in the infrastructure that AI-powered travel planning is converging around.

Grevon
HN Original
Opinion Article Technology

HITEC 2026, day three: eight startups, and our first closed-door round table

Tanya Pratt showed a room-assignment agent that reads free text, so a travel agent's note that a guest is on honeymoon and should be upgraded gets picked up and acted on instead of sitting unread in a ... HotelKey is running this year's AI as free pilots, since in his view you shouldn't charge for value you haven't proven.

By Davy Schoon, Head of Technology, Hospitality Net