The author critiques Choice Hotels' six AI tools for prioritizing owner ROI over guest experience, arguing that technology should enhance human moments that create loyalty.
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
The author argues that travel companies optimizing customer-facing problem-solving tools are missing AI's shift toward preventing problems entirely before customers encounter them.
Italy posted the strongest RevPAR recovery in Europe at +53% since 2019, while hotel investment hit €2.5 billion across 110 transactions.
Hotel F&B operations face margin pressure from food inflation and labor costs while guest expectations rise, but new technology and data-driven strategies offer opportunities for profitable differentiation.
RevPAR jumped 8.7% year-over-year with peak occupancy hitting 96.5% on the trade show's opening night.
RevPAR jumped 10.7% year-over-year to EUR164.93, with occupancy peaking at 95.5% during Bridal Fashion Week and FCE/SeaFood festival.
The article argues hotels should focus on maximizing total guest value across all services, not just room revenue, potentially generating 50% more revenue from existing guests.
Saudi hotels face a 12% ADR decline as massive supply growth outpaces traditional revenue management systems designed for mature markets with predictable demand patterns.
Cornell research shows wellness-focused hotels earn 6% higher guest satisfaction scores, while wellness travelers spend significantly more than regular tourists.
The article identifies when manual revenue management processes become costly inefficiencies, citing 15-20% RevPAR improvements from effective RMS implementation.
Lighthouse launches Connect AI 2.0 to help hotels rank in ChatGPT searches and compete with OTAs for direct bookings through AI platforms.
Stayntouch won for its cloud-based PMS offering 100% uptime, 1,400+ integrations, and mobile-first operations that save hotels 80+ hours monthly.
Study of 179 luxury hotel guests shows 94.25% tablet usage rates, with 29% engaging with sponsored content compared to less than 1% for traditional digital channels.
The expanded integration connects Zucchetti's 48,500 hospitality customers with SiteMinder's distribution platform across Europe, Asia Pacific and the Americas.
Q1 2026 saw 110 U.S. hotel transactions totaling $4.6 billion, with Florida and New York accounting for 55% of deals despite geopolitical energy shocks.
India's hotel sector achieved 63-65% occupancy and INR 8,500-8,700 ADR in 2025, with 64,118 keys signed across 586 properties driven by Tier 2-4 expansion.
The article explores how hotels can leverage data analytics and BI tools to transform operational data into actionable insights for revenue optimization and strategic decision-making.
CoStar reports occupancy up 1.2% to 66.5% and RevPAR up 3.2% to $111.59 for the week ending May 2, with Las Vegas leading gains at +29.0%.
Choice launches five AI solutions including Business Direct for SMBs, EasyBid for group sales, CHARLIE virtual assistant, and RAISE rate management.