Why “smart hotels” shouldn’t become soulless hotels?
Oracle/Skift survey shows 70% of guests prefer human interaction despite 34% of hotels being heavily invested in contactless tech.
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How AI is transforming hotels today
The piece explains why hotels with modern cloud architecture will benefit most from the shift to agentic AI that can automate complex workflows.
AI-Enabled Sustainability: Turning Hotel Guests into Active Participants
Research from Rotterdam School of Management shows guests support sustainability but need visible, personalized AI tools to drive actual behavioral change in hotels.
By Dr. Yaser Al Dhabyani, Senior Lecturer in Hospitality Research and Marketing Innovation, Hotelschool The Hague and Vrije Universiteit Amsterdam, Hotelschool The Hague
Colliers releases report on 2026 Commercial Real Estate Outlook
Colliers forecasts U.S. commercial real estate recovery in 2026 with 15-20% transaction growth, office vacancy dropping below 18%, and hospitality supply growing 1.3%.
Paris Leads the World’s Top 100 City Destinations Index for 2025: Euromonitor International
Euromonitor's annual index shows global city tourism grew 8% to 702 million arrivals, with Asia Pacific leading at 10% growth and Bangkok topping visitor numbers at 30.3 million.
Another Star, same ambition to redefine hospitality
Another Star CEO discusses the company's $685M refinancing and strategic plans following citizenM's integration into Marriott Bonvoy.
The Truth About AI in Hotels: Who’s Actually Using It, Who Isn’t, and Why 2025 Became the Great Divide
Analysis reveals most hotels use basic AI tools but only a minority have mastered strategic implementation for competitive advantage.
By Are Morch, Digital Transformation Coach for Hotels, Are Morch, Digital Transformation Coach
Storey Hospitality Wins Hotel Visionary Award
Storey Hospitality won for using predictive analytics and direct guest messaging to achieve a 20% revenue increase from recaptured guest interest.
The Enemy Within: Why We Ignore the AI in Hospitality Operations
The author argues hotels should prioritize internal AI systems for energy, supply chain, and operations over customer-facing technology to improve profit margins.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Tambourine Releases Presto, a Groundbreaking AI-enabled Front-End Website Editor
Tambourine's Presto adds AI-powered text editing and real-time front-end editing to its Symphony platform, eliminating back-end navigation for website updates.
The New Economics of Hospitality: ESG, AI, And Value Creation in The MEA Region
HVS executive outlines three investment priorities for MEA hospitality: sovereign-backed mega-developments, AI-enhanced valuation models, and ESG integration as capital prerequisites.
By Hala Matar Choufany, President - HVS Middle East, Africa and South Asia, Dubai, HVS
Many hoteliers with properties in China are unwittingly breaking Chinese data laws, warns Ireckonu
Ireckonu warns that global hotel chains may face regulatory crackdowns for storing Chinese guest data outside the country, violating local residency laws.
Global Hotel Alliance Reveals What Travel Will Look Like in 2026
The study of 34 million GHA DISCOVERY members shows travelers will prioritize personal expression over destinations, with leisure trips averaging 6 vs 4 business trips.
Are Your Hotel Markets Turning Revenue into Real Profit?
HotStats argues that RevPAR and revenue metrics alone mask profit erosion, advocating for GOPPAR and cost flexibility analysis to guide smarter investment decisions.
CommingleIQ: Hotel Storytelling Reimagined
Lodging Interactive's new platform combines AI-optimized content with integrated storytelling to drive direct bookings and improve hotel discoverability.
HCN to Showcase Breakthrough Business Model at Nevada Hotel & Lodging Assn. Tech Conference
HCN offers hotels tablet technology at no cost through a revenue-sharing model with advertising partnerships, featuring AI concierge and mobile integration.
The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)
The author proposes a Trust-led Multichannel Growth approach emphasizing authenticity over traditional traffic metrics, combining social media, OTA management, and AI-powered content scaling.
By Chris Zhao, Senior Director, Revenue & AI Strategy, Travel Media Group
Why your team still holds the key to guest satisfaction
Shiji Q3 2025 data shows positive staff mentions boost hotel review scores by 0.5-0.6 points globally, proving human connection drives guest satisfaction even as AI handles routine tasks.
By Jessica Kurtz, Global Product Ambassador, Shiji
Analyze More, Faster. LodgIQ Launches its Winter 2025/2026 Game-Changing Updates
LodgIQ adds advanced pickup analytics, real-time PMS integrations, and mobile capabilities to help revenue managers shift from daily pricing tasks to strategic commercial oversight.
Expedia Guess The Guest: A Conversation on Hospitality, Dead Internet Theory, Artificial Intelligence, and Human Stupidity
Expedia executive Elisa Ragno discusses AI's impact on hospitality and the balance between technology and human connection in guest services.