Insights to Move You Forward
HSMAI Europe's new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.
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New AI Advisory Board Turns Talk Into Action
HSMAI Europe's AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.
Lighthouse accelerates APAC growth with Jan Hansen's appointment as VP of Growth, Asia Pacific
Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region.
RobosizeME Automates Loyalty and Guest Point Processing for Major U.S. Gaming & Casino Operator
RobosizeME is automating loyalty point updates and reconciliation workflows for a major U.S. gaming and hospitality operator to cut manual processing and improve player rewards accuracy.
Cendyn’s AI + SEO Course Series: Owning the future of hotel search
Cendyn outlines how hotels can adapt their content strategy for AI-powered search through Generative Engine Optimization, focusing on structure, authority, and traveler intent to drive direct bookings.
Front desk teams don’t have to be your switchboard
Holiday Inn Kenilworth deployed Eccobell's AI voice agent, cutting reception calls by over 80% in the first week, with upsell commissions now exceeding the technology's cost.
By Ryan Haynes, Director/Lead Consultant, Hoteliers' Voice Podcast/ Haynes MarComs Ltd
When National AI Security Becomes a Hospitality Imperative
A white paper translating the White House's June 2026 AI Executive Order into operational priorities for hotels, covering cybersecurity exposure, AI governance, vendor strategy, and data sovereignty.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Saudi Hotels Do Not Need More AI Tools. They Need a Demand Operating Model.
The author argues Saudi hotels must build a structured demand operating model across segmentation, forecasting, channel profitability, and decision governance before AI tools can deliver meaningful commercial impact.
By Dr. Tong Yin, Founder and doctoral researcher, InsightBridge Global LLC
When Numbers Aren't Enough: Accor Deputy CEO Jean-Jacques Morin on Leadership
Accor Deputy CEO Jean-Jacques Morin, speaking at EHL HumanX in Lausanne, argues that human relationships trump data in hospitality and that AI should augment, not replace, the people behind the brand.
Pricepoint Raises $6.6M Seed Round to Build the Future of Hotel Revenue Management
Pricepoint secured $6.6M in seed funding led by Brightspark Ventures to scale its AI-native hotel pricing platform, which automates rate execution in real time rather than generating manual recommendations.
Closet-cationers: Latest Booking.com Research Reveals Majority of LGBTQ+ Travelers Conceal Their Identity When Traveling
Booking.com survey of 13,300+ LGBTQ+ travelers across 19 countries finds only 31% are out when traveling, with 40% willing to hide their identity to visit a bucket-list destination.
Cloudbeds Unveils Major Platform Upgrades Across Revenue, Operations, Data Intelligence, and AI Capabilities
Cloudbeds' Spring Release 2026 adds group sales tools, a rebuilt calendar for 4,000+ room properties, USALI-aligned accounting, enhanced reporting, and a conversational AI interface called Ask Signals.
You track your Google rank every week. Why aren't you tracking your AI rank?
As AI assistants reshape how travelers research hotels, most properties lack tools to track whether or how they appear in AI responses, ceding bookings and brand narrative to OTAs.
By Paige Lopez, Content marketer, Lighthouse
How Meeting Planners Are Using AI to Source Venues
AI is now filtering hotel shortlists before planners ever contact a sales team, meaning hotels with vague, detail-poor websites are being silently excluded from consideration.
By Cory Falter, Partner, Lure Agency
Pudu Robotics and Shenzhen CTID Co. Ltd Launch the World's First Full-Scenario Robot-Serviced Hotel Project
Pudu Robotics and Shenzhen CTID will build the world's first full-scenario robot-serviced hotel on the West Artificial Island of the Shenzhen-Zhongshan Link, with trial operations slated for late 2026.
Head of Travel Research at Morgan Stanley on How the K-Shaped Economy Is Reshaping Hospitality Investment Opportunities
Morgan Stanley's Stephen Grambling breaks down how the K-shaped economy, AI, brand proliferation, and macro factors like inflation are reshaping hotel stock valuations and REIT investment strategies.
Sloan Dean in conversation with Stephen Grambling
What's new at Mews: the announcements from Unfold 2026
Mews unveiled its unified Mews OS platform at Unfold 2026, adding revenue management, guest messaging, business intelligence, accounting, and a SiteMinder-powered channel manager to one integrated stack.
Stayntouch and ampliphi Launch Integration To Drive RevPAR Growth and Automate Revenue Management for Hotels
ampliphi's AI-powered RMS now integrates directly with Stayntouch PMS, pushing automated rate updates in real time and saving independent and mid-market hotels 6+ hours per week in manual pricing work.
Managers of Infinite Minds
The piece argues that hospitality's AI challenge is not access but leadership and literacy, outlining which roles will change and how workers at all career stages should prepare.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The query became a brief
Google's AI Mode data shows travel queries have tripled in length as travelers shift from keywords to conversational briefs, structurally undermining how hotel distribution channels compete for search visibility.
By Markus Busch, Editor/Publisher, hospitality.today