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Harrah’s Cherokee Casino Hotel: A Winner with Total Customer Value

Accurate short-term forecasting is essential The Rainmaker system forecasts hotel demand and then recommends the best room rate each night for guests based on their total customer value to help ensure ... Wiggins acknowledges that a year ago he would have named revolution’s long-term (13 months out) demand forecasting capabilities as the system’s most important feature, but today it is the short-term forecasting

Mastering Internet Marketing in 2009: Results of the 3rd Benchmark Survey on Hotel Internet Marketing

What hoteliers are not realizing however is that the OTAs are also affected by the overall decline in travel demand (Expedia reported 7% decline in revenue in Q4 2008) and can help only so much. ... All industry forecasts indicate that in 2009-2010 the travel industry in North America will experience a major decline. GDS contribution is also projected to decrease by several percentage points.