Invisible to the AI: Mirko Lalli on Why Hospitality Is Not Ready
Mirko Lalli warns that 80% of AI travel suggestions come from OTAs, leaving most hotels invisible, and argues that 70% of the fix is content strategy, not technology.
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UrVenue to Showcase Experience Commerce Platform and Hospitality Innovation at HITEC San Antonio
UrVenue will exhibit its experience commerce platform at HITEC San Antonio (June 16-18, Booth #538), showcasing tools to manage and monetize non-room inventory and previewing its AI and Model Context Protocol strategy.
Agilysys to Showcase AI Driven Hospitality Technology Innovation in Three Educational Sessions at HITEC 2026
Agilysys will lead three sessions at HITEC 2026 in San Antonio covering AI-driven personalization, resort experience merchandising, and data-connected workforce strategy.
Travel Media Group Launches TMG AI Signal Report, Giving Hotels Visibility Into How AI Search Engines Represent Their Properties
TMG's AI Signal Report identifies the top traveler questions asked to AI search engines about a hotel, traces the sources influencing those answers, and offers actionable guidance to improve AI-era digital visibility.
Why a 'Generation Translator' Would Backfire: Ilona Guérin on the Next Generation of Hoteliers
EHL student and Young Hospitality Summit president Ilona Guérin argues Gen Z hoteliers are driven and passionate, but warns formalising "generation translator" roles would widen, not bridge, the gap.
Tokenizing the Planet
The author proposes Token Cost Per Guest (TCPG) as a standard metric for hospitality AI spend, drawing parallels with healthcare to argue that metered, per-unit AI cost tracking is essential across all industries.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Dubai-based In2 Consulting Acquires 50 Percent Stake in Hospitality Net, the Largest B2B Media Platform for the Global Hospitality Industry
Dubai-based In2 Consulting acquires a 50% stake in Hospitality Net, with plans to expand the platform's AI capabilities, launch Hospitality Net LABS, and establish a new head office in Dubai.
From Discovery to Arrival: Why Hospitality’s Next Competitive Advantage Is Continuity
The author argues that hospitality's next competitive advantage lies not in visibility but in maintaining consistent, trustworthy information across every digital touchpoint from discovery through arrival.
The Biggest Mistake Hotels Are Making About AI
The piece argues hotels deploy visible AI features without redesigning underlying operations, creating "AI Theatre" that impresses owners but fails to improve business metrics.
By Dr. Tong Yin, Founder of InsightBridge Global LLC and a doctoral researcher, InsightBridge Global LLC
Using AI to Teach the Most Human Skill: Sowon Kim on Difficult Conversations
EHL's Dr Sowon Kim uses AI-powered role-play avatars to train hospitality leaders in high-stakes interpersonal skills, and discusses loneliness, empathy, and her Women in Leadership programme.
AI Food Waste Scale-Up KITRO Accelerates International Growth Amid New Regulatory Push
KITRO, active in 500+ kitchens across 40 countries, is scaling internationally as new EU binding targets require a 30% per-capita food waste cut by 2030, with Spain's Ley 01/25 adding national urgency.
New HSMAI Europe AI Advisory Board turns AI talk into action and high-level education for hotel industry
HSMAI Europe's newly launched AI Advisory Board, chaired by TrustYou's Ben Jost, will produce white papers, case studies and education content covering AI content strategy, direct channels and hotel tech architecture.
The problem with PMSs: how to approach choosing new hotel tech
Two hospitality tech experts break down why PMS selection is now driven by API openness and integration ecosystems, with practical guidance for independents and multi-property operators.
Booking.com's shield doubles as an invitation
A critical reading of Booking.com's partner messaging argues its "protection" pitch to independent hotels masks a platform dynamic where independents are the foundation being guarded for Booking's own benefit.
By Markus Busch, Editor/Publisher, hospitality.today
Empathy Is Something You Design, Not Something You Hope For: Adrienne Boissy on What Healthcare Can Teach Hospitality
Dr. Adrienne Boissy draws on healthcare's measurable approach to empathy, burnout, and system design to challenge hospitality leaders to move beyond aspiration and build human connection into operations.
Shiji releases 2026/27 Hotel Distribution Technology Chart: From Channels to Discoverability and “Bookable Everywhere”
Shiji's 11th annual Hotel Distribution Technology Chart adds new categories for AI discovery, AI-powered direct booking, and map/social platforms, reflecting a shift from OTAs toward "bookable everywhere" commerce.
RobosizeME Cuts Loyalty Point Update Times From Three to Four Days to Under 24 Hours For Global Hotel Program
RobosizeME deployed AI-enabled automation for a global hotel loyalty program, cutting point update times from 3-4 days to under 24 hours across thousands of properties and millions of members.
The AI Opportunity Study: Last Chance to Participate
h2c's global AI benchmarking study is open for hotel groups to participate via interview or survey, with a deadline extended to 14 July 2026.
How Much Gold Is There?
The author introduces TCPG (Token Cost Per Guest) as a discipline for hotel operators to meter AI spending, arguing most deployments fail because costs are invisible inside bundled platform contracts.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The HumAIn Framework™: Architecting Auto-Automation in a Product-Centric Hospitality Ecosystem
TRAVHOTECH's HumAIn Framework proposes a four-layer AI architecture for hospitality, separating data infrastructure, software automation, physical robotics, and human strategic oversight.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH