The rumors about the end of Google Search are highly exaggerated
Google's 2025 revenue grew 15% to $403B despite AI search rise, with traditional search still receiving 34 times more visits than AI platforms.
Search
Why reputation management directly impacts your hotel’s visibility (and bookings)
Reviews directly influence Google and OTA ranking algorithms through volume, ratings, freshness and response activity, creating a cycle where better reputation drives more visibility and bookings.
By Femke Nollet, Content Specialist, Lighthouse
Success story: The Priory Hotel
The 27-room Welsh hotel replaced outsourced revenue management costing £700-£1,000 monthly with Access's automated RMS software.
Ten Big Longevity Trends and Their Hotel Applications for 2026
The analysis explores ten emerging wellness trends from sleep optimization to community building, providing specific hotel applications for each to boost ADR and guest satisfaction.
By Larry Mogelonsky and Adam Mogelonsky
2026 is the year of MCP: what hoteliers need to know
MCP enables AI tools like ChatGPT to display live hotel rates and availability, moving beyond generic responses to real-time booking information.
By Ricky Castoldi, Chief Sales Officer, Cendyn, Cendyn™
Give the Right To Be Right: Free Will, Algorithms, and How Hotels Can Design Real Choice
The author argues hotels can increase direct bookings and guest satisfaction by designing experiences that create perceived autonomy despite algorithmic influence shaping travel decisions.
By Gaspard Bizeul, EHL MGH graduate, HFTP
Hapi Appoints Jeff Bzdawka to Chief Executive Officer
Bzdawka, former Knowland CEO with 30+ years experience, takes over from founder Luis Segredo who moves to chief strategy officer.
A Conversation with the CEO of Marriott International, Tony Capuano
Capuano discusses bifurcated consumer demand, AI as capacity creation for human connection, and multi-year tech replatforming across 260M+ Bonvoy members.
Anthony Capuano in conversation with Sloan Dean
AAA and Bread Financial Survey: 76% of Travelers Planning Milestone Trips in 2026
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
10 Ways Hotels Can Increase Direct Bookings in 2026
The guide recommends value-based competition, personalized booking experiences, and integrated commercial tools as key strategies to capture more direct revenue.
By Filipe Machaz, GuestCentric Co-Founder & VP of North America Operations, GuestCentric Systems
Evergreen Content and the Long-Term ROI of Hotel Marketing
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
By Debbie Miller, Digital Marketing and Communications Professional and member of Cayuga Hospitality Consultants, Cayuga Hospitality Consultants
Optimise Your Hotel Website in 8 Easy Steps - FREE Checklist
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Hotel SEO for beginners: How independent hotels can rank higher on Google
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
By Laure Cremers, Content Specialist, Lighthouse
Mitsis Unveils Canvas by Mitsis, a New Hospitality Brand Celebrating Simple, Warm, Authentic Greek Hospitality
Mitsis today announced the launch of Canvas by Mitsis, a new hospitality brand inspired by the essence of simple, warm, and authentic Greek hospitality. Conceived as a “canvas where creation begins,” the brand invites guests to celebrate what matters most through meaningful, everyday moments.
KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes to define travel this year
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
Appellation Healdsburg Joins Small Luxury Hotels of the World™ Following Its Highly Anticipated Opening
Fresh off its grand debut as the flagship resort of Appellation – a visionary, culinary-first hospitality brand founded by Michelin-starred chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger – Appellation Healdsburg proudly announces its acceptance into Small Luxury Hotels of the World™ (SLH), a curated collection of the world’s most characterful, independently spirited hotels. The partnership marks the first Appellation hotel to join SLH, signaling a major milestone for the brand’s growth and global recognition.
Profitability Data Shows That Rethinking Traditional Revenue Management Is Now Critical For Hotels
Duetto, a hotel industry provider of revenue and profit software, and HotStats, a global leader in hotel P&L benchmarking, have released a joint performance analysis showing a widening gap between top-line growth and bottom-line reality.
From Idea to Key Card: The Sustainable Design Journey
We’ve all observed the "outfit breakdown" trend, a fascination with the textures, layers, and provenance that make a look iconic. It inspired us to turn that same analytical lens inward, toward the objects we create. Much like a couture ensemble takes shape from concept to construction, our "From Idea to Key Card" journey unfolds through a meticulous blend of intention and craft.
Expedia and Booking is not a duopoly
Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.
By Martin Soler, Partner, Soler & Associates
Namron Hospitality: Comfort, Design, and the Human Kind of Personalisation
Namron Hospitality did not start as a conventional hotel story. "I do not come from a background of hospitality," Yves Naman told Hospitality Net, tracing his path from business school in Canada to Mexico, where he fell in love with the country’s creativity and the way people host. "We were really amazed by the level of hospitality," he said, describing being cared for by Mexican friends "like last time I was taken care of like that was when I was born and my mother had me in her arms."