2026 is the year of MCP: what hoteliers need to know
MCP enables AI tools like ChatGPT to display live hotel rates and availability, moving beyond generic responses to real-time booking information.
MCP enables AI tools like ChatGPT to display live hotel rates and availability, moving beyond generic responses to real-time booking information.
The author argues hotels can increase direct bookings and guest satisfaction by designing experiences that create perceived autonomy despite algorithmic influence shaping travel decisions.
Bzdawka, former Knowland CEO with 30+ years experience, takes over from founder Luis Segredo who moves to chief strategy officer.
Capuano discusses bifurcated consumer demand, AI as capacity creation for human connection, and multi-year tech replatforming across 260M+ Bonvoy members.
The survey of 1,714 Americans found younger generations drive milestone travel, with 89% of Gen Z planning trips around celebrations versus 57% of Baby Boomers.
The guide recommends value-based competition, personalized booking experiences, and integrated commercial tools as key strategies to capture more direct revenue.
The strategy focuses on creating destination guides, planning resources, and FAQ content that continues driving bookings and reducing operational strain over time.
Free checklist covers eight optimization areas including website performance, booking journey, and SEO to help hotels increase direct bookings.
Lighthouse provides independent hoteliers with practical SEO tactics including Google Business Profile optimization, review management, and direct booking integration to compete with OTAs.
Mitsis today announced the launch of Canvas by Mitsis, a new hospitality brand inspired by the essence of simple, warm, and authentic Greek hospitality. Conceived as a “canvas where creation begins,” the brand invites guests to celebrate what matters most through meaningful, everyday moments.
KAYAK, the world's leading travel search engine, has dropped its 2026 'What the Future' (WTF) Report, offering a look at the destinations and travel behaviors that will shape the year ahead. Along with exclusive community data from TikTok, the report focuses on the places and patterns that matter before they become mainstream news. In its second edition, the WTF report uses billions of KAYAK user queries to spotlight overlooked destinations offering lower prices, fewer crowds and more flexibility.
Fresh off its grand debut as the flagship resort of Appellation – a visionary, culinary-first hospitality brand founded by Michelin-starred chef Charlie Palmer and luxury hospitality veteran Christopher Hunsberger – Appellation Healdsburg proudly announces its acceptance into Small Luxury Hotels of the World™ (SLH), a curated collection of the world’s most characterful, independently spirited hotels. The partnership marks the first Appellation hotel to join SLH, signaling a major milestone for the brand’s growth and global recognition.
Duetto, a hotel industry provider of revenue and profit software, and HotStats, a global leader in hotel P&L benchmarking, have released a joint performance analysis showing a widening gap between top-line growth and bottom-line reality.
We’ve all observed the "outfit breakdown" trend, a fascination with the textures, layers, and provenance that make a look iconic. It inspired us to turn that same analytical lens inward, toward the objects we create. Much like a couture ensemble takes shape from concept to construction, our "From Idea to Key Card" journey unfolds through a meticulous blend of intention and craft.
Expedia and Booking is not a duopoly. I said this some weeks ago when I got a sneak peek at the OTA research data.
Namron Hospitality did not start as a conventional hotel story. "I do not come from a background of hospitality," Yves Naman told Hospitality Net, tracing his path from business school in Canada to Mexico, where he fell in love with the country’s creativity and the way people host. "We were really amazed by the level of hospitality," he said, describing being cared for by Mexican friends "like last time I was taken care of like that was when I was born and my mother had me in her arms."
Hilton (NYSE: HLT) today announced Apartment Collection by Hilton, a new lodging category within Hilton's growing collection brand portfolio – offering unique, spacious furnished apartments with the trusted hospitality and reliability guests expect from Hilton. Apartment Collection by Hilton will be available for booking through Hilton channels in the first half of 2026, with initial properties in the U.S. launched in partnership with Placemakr—a leading apartment hospitality brand and operator specializing in flexible, short-term and extended-stay accommodations in urban and suburban markets, with nearly a decade of experience integrating innovative hospitality solutions and trusted service.
In this episode of Pillow Talk Sessions, Ulrich Pillau, Co-Founder and CEO of Apaleo, joins host Jessica Gillingham to explore how digital acceleration, AI integration, and platform openness are redefining what it means to operate in the hospitality space — and why legacy thinking may be the industry’s biggest risk.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.
A whimsical corridor of mushrooms. A painting of a floppy-eared dog dressed to the nines in military finery. An inclusive spa that favours family time over restrictive hours. A dog bath before you’ve even reached the lobby. I’ve only been exploring New Park Manor for five minutes, and already it’s clear there’s something a little bit different about this hotel.