Amadeus executives outline their five-stage demand generation approach, emphasizing unified marketing and revenue strategies over traditional room-filling tactics.
A Chicago luxury hotel's Google Display Network campaign generated $150,000 in breakfast package revenue with 12.5:1 ROAS, tripling initial targets.
The piece argues luxury resorts focus too heavily on optimizing measurable marketing metrics while losing control over upstream demand generation to intermediaries like OTAs.
Gmail's AI now prioritizes emails based on engagement rather than just delivery, requiring hotels to focus on relevance and value over volume to maintain inbox visibility.
The guide identifies AI operational use, trust-building, and attendee-led personalization as key drivers reshaping corporate events and hospitality strategy.
Hilton's survey of 14,000+ travelers shows 56% prioritize rest and emotional well-being over destinations, prompting hotels to market experiences rather than amenities.
The invite-only event launches June 15, 2026, featuring The Creator Lab for real-time content production on the HITEC show floor.
Red Roof expands its existing Sojern partnership by rolling out AI Concierge across properties after seeing 6.64% quality improvement with Reputation Manager.
Google's travel industry head advises brands to optimize for AI interpretation of images and reviews rather than traditional keyword strategies.
Choice Hotels partners with Keegan-Michael Key for its third consecutive year to launch a multi-channel campaign across TV, digital, and social platforms through 2026.
Google's 2025 AI integration across Search, Ads, and Analytics requires hotels to merge organic and paid strategies with real-time content updates to compete for direct bookings against OTAs.
The article argues hotels should replace ROAS with full-funnel metrics like market share and brand.com contribution to measure long-term marketing success.
The specialized vacation rental platform grew from 30,000 to 40,000 properties this year, with Italy and Croatia leading at 10,000 listings each.
Satya Anand will oversee unified U.S., Canada and CALA operations while Neal Jones takes EMEA and Federico Greppi leads CALA starting March 2026.
GCSTIMES creates wooden key cards with hand-painted seasonal scenes, transforming a basic guest touchpoint into an artistic brand expression.
Tambourine redesigned nine websites for Pennsylvania's Settlers Hospitality, unifying the independent group's digital presence across hotels, restaurants, and retail.
South Place Hotel's VIP pet strategy increased weekend dog bookings from zero to 3-5 rooms, driving higher guest spending and repeat business.
India's hotel sector hit 72-74% occupancy in November 2025 with ARR growth of 15-17% month-over-month, driven by metro cities like Pune and Chennai.
Accenture research shows 50% of AI users make purchase decisions based on AI recommendations, with travel brands needing to optimize for AI discovery platforms.
GCSTIMES creates capybara-shaped wooden key cards as tribute to hospitality workers who maintain service excellence during Christmas holidays.